The Wisconsin Historical Foundation is seeking a creative and strategic marketing leader to join our team! If you thrive on developing and implementing marketing strategies, bringing brands to life, and leading teams to achieve exciting growth targets, then this opportunity may be for you.
The Marketing Director oversees a team of communications, annual giving, marketing, and public relations professionals charged with creating and executing proactive plans that increase public awareness of the Wisconsin Historical Society and grow contributed and earned revenue to support the Society’s mission of becoming a nationally recognized organization. This energetic leader drives the team to set strategies that align with Society priorities, execute annual plans that maximize public visibility for key program areas, and increase audience engagement with the Society through top-notch communications. These strategies must drive growth in contributed revenue, earned revenue, program attendance, and audience engagement both in-person and virtually.
The ideal candidate is a creative thinker who has a proven track record of translating big vision into action. You love bringing a brand to life within an organization and to external audiences by delivering powerful brand experiences in all areas of marketing and communications. You have an audience-first attitude that ensures all plans are focused on nurturing customers and members while also attracting new engagement. Telling stories that build brand equity, drive conversions, and provide lasting impressions is what keeps you up at night. On the flip side, you have a thorough knowledge of all the latest marketing tactics, and you understand the importance of data, analytics, and process to create strong campaigns. Naturally, you are an excellent communicator both in-person, on camera, and through the written word. You love building relationships because the best marketing starts with internal buy-in and is made even stronger through external partnerships.
If you are looking to apply these skills to a complex, growth-oriented and fast-paced organization that is all about sharing stories, we hope to hear from you!