Marketing / eCommerce Specialist

Bay Tek Entertainment, Inc.

Bay Tek Entertainment was founded in 1977 and is a family owned and operated business that is driven to provide fun and profit through innovative ticket redemption games. Headquartered in the heart of the Midwest, Pulaski, Wisconsin is home to Bay Tek Entertainment. The rural community in Northeast Wisconsin populates over 3,500 citizens where hard work, fun, and simplicity meet. The employees share one vision of becoming the best in the world at developing and manufacturing ticket redemption games.

http://www.baytekent.com/


Position Details

Marketing / eCommerce Specialist
Job
Full-time
9/9/2020
Northeast Wisconsin
Pulaski (NE WI), WI

Bay Tek Entertainment, located in Pulaski, WI, currently seeks experienced candidates for the role of eCommerce Specialist. This position is responsible for implementing our direct to consumer eCommerce strategy for our home products and is accountable for creating demand and driving eCommerce revenue for our Home Products Division. Current products include Skee-Ball Home Arcade, TimberTorch, and several other new products being introduced to the market.

We currently seek experienced candidates for the role of eCommerce Specialist for Bay Tek Entertainment, part of the “Village of Companies”.

This position is responsible for implementing our direct to consumer eCommerce strategy for our home products and is accountable for creating demand and driving eCommerce revenue for our Home Products Division. Current products include Skee-Ball Home Arcade, TimberTorch, and several other new products being introduced to the market.

A wide-range of responsibilities offers new challenges every day in this exciting role:

• Organize and maintains a schedule for eCommerce products, landing pages, special initiatives, etc. (Includes configuration and development within a content management system, graphic changes, merchandising strategy, testing, and optimization).

• Build and maintains eCommerce products, ensuring all are updated according to established specifications and timeframes.

• Track all listings within a given brand, noting the organizational state of search results, sales page condition, rankings, and price points.

• Advertising campaign buildout and optimization including paid search/display, remarketing, email marketing, social advertising, text, geo-targeting, etc.

• Uses data to optimize conversions from search/advertising to site to sale.

• Monitor and analyze ASIN performance, rankings, ratings, and customer reviews.

• Support web/mobile and eCommerce creative development and redesign efforts.

• Monitor inventory levels and provide sales forecasts.

• Accountable for meeting eCommerce sales goals and return on investment for digital advertising campaigns.

• Assist in answering customers' questions via chatbot, email, and phone to assist customers while they are researching and considering the purchase of our products.

• Maintains and grows awareness of digital marketing trends and the implications that these technologies have on marketing to the company’s target consumer.

• Provides insights, trends, and best practices to drive eCommerce performance.

Required Education and Experience:

• Must hold a Bachelor’s degree in Marketing or a related business field

• 1-3 years of experience in e-commerce, Amazon, digital marketing, and data entryRequirements (Competencies, Knowledge, Skills & Abilities):

• Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website.

• Experience with Shopify (or similar Content Management System), with a working knowledge of Google Analytics (or equivalent), is strongly preferred.

• Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects

• Working knowledge of G-Suite products, Microsoft Office (especially Excel)

• Must be an enthusiastic, confident change-agent with the ability to work in a demanding and fast-paced environment

• Experience with Google AdWords and Facebook Business Manager

Travel Requirements:

• Up to 25%

We generously reward hard work and initiative and offer a full benefits package that gives our employees both unique perks and peace of mind, including: Medical, Dental, Life and Disability insurances, Vision coverage, On-site Fitness & Wellness Center, 401(k), Employee Assistance Program (EAP), tuition reimbursement, new employee on-boarding plus continuing development and training opportunities, and more!

No phone calls or in-person applications please.

Relocation assistance may be available.

We are an equal opportunity employer. Applicants are considered for all positions, and during employment, team members are treated without regard for race, color, religion, sex, national origin, age, marital or veteran status, medical condition or handicap.



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