Marketing Generalist

Derse

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs.

Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life! We believe in committing to a long-term investment in your career with a total rewards package including;

  • Competitive pay and comprehensive benefits package. 
  • A bright and energetic culture where your ideas are valued.
  • 74-years of financial stability 

Derse employs over 500 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas, and Pittsburgh. Visit our website derse.com to learn more.

http://www.Derse.com

Position Details

Marketing Generalist
Job
Full-time
10/17/2022
Southeast Wisconsin
Milwaukee, WI

RFX Content Development and Project Management

  • Coordinate proposal and pitch deliverables from kickoff to development to production to delivery
  • Provide technical writing, technical editing, document management, content development, and production coordination, as needed
  • Assist account teams in the development, review, editing, and production of custom/unique content
  • Apply brand positioning and service/capability differentiation under the direction of account/corporate leaders
  • Supervise graphic design involvement, document approvals, and production standards
  • Lead project management efforts with all relevant and directly responsible members of the account pursuit team
  • Partner with key internal stakeholder to ensure accuracy and high-quality deliverables in RFX responses

Sales and Prospecting Support

  • Partner with marketing stakeholders to help in the development, implementation, and communication of sales enablement materials
  • Partner with corporate sales and marketing stakeholders to support prospecting initiatives through project management, marketing automation, and writing
  • Recommend content and information to account teams for specific sales initiatives
  • Suggest process improvements and new ways to elevate sales enablement and prospecting

 Brand Promotion and Communications Case Studies:

  • Monitor impending and existing business for next story opportunity
  • Assist in writing new success stories for internal and external consumption
  • Assist in the research, interviewing, story creation, and production of various case study deliverables

 Brand Messaging

  • Partner with Marketing Manager to communicate company purpose, vision, and beliefs to employees and prospects
  • Provide insight and ideas for website content

Awards

  • Research award opportunities and identify applicable Derse projects
  • Help devise, write, position, layout, and submit entries

See above.

  • 3-5 previous Marketing Experience
  • Associates Degree, preferrable in Marketing/Communications
  • Strong attention to detail
  • Creative Writing skills preferred

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