Marketing Generalist

Great Northern

Employees are Our Greatest Asset.

Privately held, Great Northern is one of the nation’s largest independent producers of corrugated packaging. For more than five decades, customers have turned to Great Northern Corporation for integrated, comprehensive packaging solutions in industrial, commercial and retail markets. Great Northern exists to live out the core values established by our founders - integrity, personal growth, entrepreneurial spirit, and a shared future.

Our vision, "We help our employees win through personal growth and a shared future” is a call to action to deliver on building a people-centric culture, developing leaders from within, and sending people home fulfilled about their role and contributions. The "win" for everyone is a trusting and collaborative culture that helps us be at our best every day.

Our mission statement, "We help our customers win by doing what others can't or won't” gives us a clear purpose and raises the bar for performance. Doing what others "can't or won't" for our customers is demonstrated by a willingness to serve customers, value-added partnerships and proactively developing innovative solutions to our customer's challenges. We are excited that you are looking to join our great culture. Here are some details about the position.


In addition to excellent wages, Great Northern has a competitive benefits package including medical, dental, and vision; life insurance; paid vacation; paid holidays; pension plan and 401(k) with company match. We also offer our employees a safe, clean, friendly environment and room for growth!

Position Details

Marketing Generalist
Northeast Wisconsin
Appleton, WI

Provides support and assistance on a variety of marketing projects using provided strategies and creative direction. This includes the following marketing areas; market research, development of company and business unit marketing literature (brochures, sell sheets, etc.), review and update of the marketing infrastructure including a database system, intranet, and external website. Coordinates production of proposals, projects, and marketing literature.

  • Conducts market research that supports overall marketing strategies to support select business units. 
  • Maintains select business unit email databases. 
  • Proactive management and support of tradeshows, events, and company meetings. 
  • Assists in writing and editing sales and marketing materials, including articles, presentations, white papers, and collateral. 
  • Maintains project tracking spread sheets and marketing and trade show calendars. 
  • Assists in developing and maintaining the marketing asset library. 
  • Serves as a project liaison between Great Northern and advertising agencies, print suppliers, freelance talent, and various marketing services. 
  • Prepares press releases, company newsletter and event announcements. 
  • Updates content on select websites and social media sites. 
  • Develops PowerPoint presentations Prepares invitations and event agendas, tracks payments or refunds and registration forms for business unit events. 
  • Coordinates events for client visits and sales meetings along with dinners, parties, luncheons, happy hours, etc. 
  • Validates and fulfills requests for information and marketing, tracking mails and requests. 
  • Keeps current in field by reading published information and attending authorized seminars and conferences. 
  • Participates in group meetings, kaizens, and other functions to improve the overall performance of GNC. 
  • Knows, understands, and follows Company policies and procedures. Promotes a positive environment, supporting the GNC teamwork concept. 
  • Assists manager with special projects as assigned. Regular and reliable attendance.
  • 4-year Degree in Marketing preferred or Associate’s Degree in Marketing. 
  • A minimum of three years experience working in a Marketing generalist role. 
  • Project management. 
  • Knowledge of marketing principles. 
  • Understanding of new technologies and their application to marketing. 
  • Copywriting and the ability to communicate technical aspects of the company’s products to a broad range of audiences. 
  • Effective means to acquire market information. 
  • Capable of writing reports, procedures and business correspondence. 
  • Ability to work individually and self-driven projects. 
  • Organization, prioritization and time management skills. 
  • Ability to work under stress to meet project deadlines. 
  • Possess an attention to detail. 
  • Professional appearance and demeanor. 
  • Proficiency in Word, PowerPoint and Excel, Prezi. 
  • Familiarity with project management systems. 
  • Some design capabilities a plus.

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