Marketing Generalist

About the Role:

We’re seeking a creative, results-driven Marketing Representative with an entrepreneurial mindset—someone who’s excited to take ownership of our marketing efforts and grow the department. This role is ideal for a self-starter who’s passionate about social media, SEO, and brand development, and wants the freedom to build, test, and scale innovative marketing strategies.

You’ll be the driving force behind our marketing presence, working closely with leadership, sales, and product teams to create compelling messaging, build brand awareness, and generate leads. If you're someone who thrives in a fast-paced environment and wants to have a real impact, this is your opportunity.

What You’ll Do:

• Take full ownership of our marketing initiatives—strategize, plan, and execute campaigns from concept to results.
• Lead and manage our social media presence, creating content calendars, posting regularly, and engaging with followers across platforms.
• Optimize digital content for SEO, using tools like Google Analytics, SEMrush, or Moz to improve rankings and web traffic.
• Collaborate with sales and product teams to develop targeted branding and messaging that resonates with key audiences.
• Identify new market opportunities and develop creative strategies to reach potential customers.
• Collect and analyze customer feedback, campaign data, and sales trends to drive strategic decisions.
• Develop marketing materials including digital assets, brochures, sales presentations, and training resources.
• Serve as the go-to person for all marketing-related initiatives and bring fresh, entrepreneurial thinking to the table.
• Monitor industry trends and stay current on best practices in digital marketing, SEO, and customer engagement.
• Perform other marketing and administrative duties as needed.

What You’ll Bring:

• A self-motivated, entrepreneurial spirit with a passion for building and owning your work.
• Strong experience with social media platforms and content tools.
• Familiarity with SEO best practices and platforms.
• Exceptional written and verbal communication skills.
• Solid analytical and problem-solving abilities; data-driven decision making is a plus.
• Proficiency with Microsoft Office Suite; design or email marketing tools are a bonus.

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in marketing, SEO, social media, or related areas.

Physical Requirements:

• Able to sit at a computer for extended periods.
• Must occasionally lift up to 15 pounds.