Marketing Generalist

Microbial Discovery Group

Microbial Discovery Group is a Bacillus fermentation company focused on the commercialization of microbials for wastewater, bioremediation, aquaculture, consumer and institutional markets while additionally partnering with customers to fulfill their custom fermentation needs. At MDG, your ideas are refined and delivered by applying Real Science to a Trusted Process, yielding Proven Success. MDG is passionate about applying scientific principles to developing new products that solve problems, creating methods that increase fermentation yield or creating positive outcomes out in the field. Science alone is not enough, so we have created procedures, processes and programs that create consistent and reliable results you can rely on time and time again.

https://www.mdgbio.com/


Position Details

Marketing Generalist
Job
Full-time
Office/WFH
100% remote
11/29/2023
Southeast Wisconsin
Oak Creek, WI

The Marketing Generalist is responsible for managing various marketing projects, processes, and providing support for the marketing and sales department through a variety of channels, print, digital, web, video, and others as assigned.

Collaborate with department heads to gather financial inputs and assumptions for accurate projections. Working closely with the Marketing team and sales executives, will handle a broad range of duties to include:

  • Planning and producing compelling content for both print and web, including articles, newsletters, sales collateral, and social media with minimal assistance and supervision 
  • Ability to transform communications created by executives (sometimes very technical) into creative approachable formats to be used in both digital and traditional outreach efforts 
  • Exceptional writing and editing skills with an eye for detail, ensuring content stays on brand and is customized for the appropriate audience across digital channels 
  • An interest or experience building out automated emails (within Pardot or other) to support lead generation initiatives 
  • Assist in planning and strategizing inbound content 
  • Strong sense of branding, typography, composition, and color, a sharp eye for detail 
  • Ability to create or coordinate design/layout directives as necessary to support campaign communications 
  • Understanding of how to create and present persuasive content 
  • Collaborate in the building of communication plans to identify key communication tactics for assigned market 
  • Knowledge of SEO best practices for web content and collateral 
  • May support the planning and execution of trade show(s) and corporate events through the design of booth layouts and all event collateral and pre- and post-event promotion 
  • Ability to handle disparate groups, helping achieve group consensus while staying on strategy 
  • Demonstrated ability to work collaboratively with diverse teams to achieve necessary results 
  • Extremely organized with the ability to adhere to timelines, coordinate meetings and presentations, and delegate and prioritize tasks independently 
  • Oversee minor website updates 
  • Ability to review content for accuracy, flow, grammar, punctuation, and spelling 
  • Self-driven problem solver who is motivated to achieve goals and enhances results 
  • Can work under pressure on multiple priorities with limited supervision 
  • Completes tasks and projects with a great attitude 
  • Passionate about learning new skills, technologies, and conveying knowledge High energy, evolving role 
  • Ability to travel occasionally
  • Associate or Bachelor’s degree in Marketing, Communications, Graphic Design, Advertising; and/or equivalent combination of education and experience 
  • An interest along with some experience with Salesforce and marketing automation, Pardot preferred 
  • Solid knowledge of Microsoft Office Suite 
  • Proficiency with Adobe Creative Suite, Email and Social Media Management tools, or a strong desire to learn and grow skillset 
  • Graphic Design is a plus 
  • Experience with content management database programs 
  • Experience planning and leading initiatives
  • 401(k) 
  • 401(k) matching 
  • Dental insurance 
  • Health insurance 
  • Life insurance 
  • Paid time off 
  • Vision insurance


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