Support the OWI digital, social, and product teams with on-going and one-off projects. Scope and responsibilities will range based on deliverables. Some projects may include:
- eCommerce product content audit
- Digital product content development
- SEO, content, and keyword term optimization
- NAPA Image updates for Lighting products
- Product images and data
- Possible product launches for customers
- Product project support
Research a variety of data sources such as automotive category data from retailers, vehicles in operation (VIO), automotive aftermarket industry trends, internal sales data etc.
Determine impact to the markets based on future trends (e.g., electric vehicle market penetration and adoption).
Build reporting formats and Excel based dashboards that can be easily digested by OWI cross-functional teams.
Interview OWI sales channel leaders to better understand marketplace opportunities in their respect channels (e.g., retail, commercial-industrial, e-comm).
Develop and maintain monthly reporting of marketplace opportunities for each product category and some preloaded presentation templates that will be presented to leadership team members.
Support customer analytics to understand marketing return on investment for customer specific initiatives such as circular support, off-shelf displays such as end-caps etc.
Conduct additional market analytics utilizing online sources and/or other credible industry related sources (e.g., online reviews and ratings).
Contribute to a multitude of additional analytics projects that emerge in a fast-paced environment (e.g., leveraging VIO data to understand regional marketing opportunities, SKU rationalization initiatives etc.).
Collaborate with internal stakeholders, including finance, marketing, sales, and supply chain to coordinate on business initiatives as needed.
Work with channel marketing team to manage inventory of marketing collaterals such as displays, point-of-sale materials such as shelf talkers etc.
Work with cross-functional teams in the execution of marketing programs (e.g., price promotions) in emerging channels such as e-comm and wholesale distribution.
Other ad-hoc data analysis and marketing co-ordination initiatives may be required throughout the internship.