Marketing Internship (Product Marketing, Brand Communications, Digital Strategy)

Sub-Zero Group, Inc.

Icons of design and paragons of performance, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world’s most luxurious homes. We are dedicated to helping you create the functional, flexible, and beautiful kitchen of your dreams.

https://www.subzero-wolf.com/

Position Details

Marketing Internship (Product Marketing, Brand Communications, Digital Strategy)
Internship
Part-time
8/18/2020
Southwest Wisconsin
Madison, WI

Marketing Internships:

January 2021 - December 2021 ( Part-time Spring semester, Full-time Summer, Part-time Fall semester)

May 2021 - April 2022 (Full-time Summer, Part-time Fall semester, Part-time Spring semester)

Must be enrolled in a 4 year bachelor’s program with good academic standing and be flexible during the Spring and Fall semesters to work 10-15 hours a week part-time and 40 hours a week full-time during the summer.

Product Marketing - Innovation

  • Maintain and compile competitive information on key features and product categories including actionable executive summaries 
  • Help identify product/feature gaps and opportunities across the product portfolio (Sub-Zero, Wolf and Cove) 
  • Assist with planning, content development and summarizing results of Innovation Workshops with cross-functional participants 
  • Monitor breakthrough innovation and product introductions in adjacent categories (small appliance, smart homes, electronics) 
  • Support research efforts by reviewing learning plan objectives and questionnaires, plus assisting with stimulus preparation 
  • Assist with new product definition scoping activities 
  • Monitor inventory of prototype and production units to be used in trade shows and photo-shoots 
  • Support other Marketing functions as needed

Brand Communications

  • Public Relations – manage daily requests 
  • Social Media – maintain post calendar; monitor social profiles; assist with writing/posting content 
  • Print & Digital Media – reviewing/proofing ads 
  • Content – assist in campaign development and content review 
  • Assist with integrated communications projects 
  • Miscellaneous projects, e.g. QA testing

Digital Strategy & Analytics

  • Support the UX (user experience), testing, and optimization program for the website and mobile apps. 
  • Field requests, research best practices, develop recommendations, and gather assets from various teams. 
  • Gain valuable experience in UX design, A/B testing, and cross functional communication.

Product Marketing

  • Compile competitive analyses to identify product/feature gaps and opportunities leading to actionable executive summaries. 
  • Assist in new product development scoping activities, development of branded in-product materials, and naming of products and features.

Required:

Must be enrolled in a 4 year bachelor’s program with good academic standing and be flexible during the Spring and Fall semesters to work 10-15 hours a week part-time and 40 hours a week full-time during the summer.


« Back