Marketing Lead Specialist

Global Marketing Communications fosters purchase intent and retention by developing an external communications strategy with differentiating, engaging content for customers across their journey by persona and region. The role is responsible for developing messaging and testing it to ensure resonance. Focus areas are new product introductions, digital marketing, content marketing, collateral creation, advertising and exhibits/event support – including digital and traditional communications assets and programs. This person develops and implements creative tools/techniques enabling sales execution and market acceptance of new products and business initiatives. They work closely with global and regional marketing and product management leaders to contribute to and execute Marketing Communication strategies for key products, regions and/or program. Along with developing campaigns, emphasis is placed on measuring their business impact and effectiveness.

Roles & Responsibilities:

• Develops and manages content and creative for distribution across on and off line channels. 
• Develop clear, creative MarComm strategies, messages and content from complex marketing objectives, team feedback and clinical content. 
• Lead Marketing Communications plan implementation. Manage outside vendors. Track progress of programs and report results to marketing. Tie programs to key business metrics. 
• Ensure adherence to corporate branding and integrating corporate guidelines into MarComm programs. 
• Use influencing skills to drive adoption of new communications approaches and strategies – look to leverage new channels and techniques, and identify unique, attention-getting MarComm strategies to help meet marketing objectives. 
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force. 
• Collaborate with peers to help ensure consistency of approach and integration of best practices. 
• Integrate GE Public Relations and Internal Communications into planning as appropriate. 
• Balance and synthesize global and regional needs

Required Qualifications:

• Bachelor’s Degree 
• 5+ years’ experience in advertising or marketing communications or related field 
• Experience with photo/video shoots, planning and editing 
• Capacity to learn the healthcare market and its products 
• Experience with digital, social media communications programs 
• Experience working across multiple levels (including executive level), functions and regions; ability to clearly communicate complex information in an easy to understand manner; ability to deliver messaging effectively verbally and in writing

Desired Characteristics:

• 7+ years’ experience in marketing, advertising or a related field 
• Experience in executing to tight budgets and timelines 
• Healthcare product/industry or regulated industry acumen 
• Curious, creative, self-starting approach 
• In-depth knowledge of product offerings and commercial processes 
• Innovation – develop new ideas through collaboration and execute on creative ideas 
• Strong analytical and process skills 
• Team oriented – ability to work well with diverse, cross-functional teams 
• Excellent oral and written communications skills

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.