Marketing Manager I - Associate


About Us:

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

Graco has excellent opportunities available to individuals who want to be part of fast-moving, growing company – especially candidates committed to quality, innovation and solving customer problems. Graco was proud to be named a Best Place to Work in Manufacturing and Production by Fortune Magazine in 2016, 2018 and 2019.

Graco is a global leader in the design, development and manufacture of highly-engineered systems for numerous industrial and commercial applications. This position supports our Applied Fluids Technology Division (AFTD) in Minneapolis, MN. Products from AFTD are used to dispense high performance coatings and foams used in insulation and industrial coatings. This division also includes advanced fluid dispense systems used in alternative energy, automotive and packaging industries.

Position Details

Marketing Manager I - Associate
Twin Cities Metro
Minneapolis, MN

Job Purpose:

Manage the development and execution of the worldwide outward facing marketing activities for assigned product lines within the division, support Product Marketing Managers, and achieve short- and long-term sales and profit contribution objectives.

Essential Duties:

Marketing Strategy/Launch Plans

  • Plan and implement strategies and tactics, with programs and events 
  • Plan and execute product launch plans from launch to 12 months 
  • Develop post launch (2-3 years) market strategy 
  • Plan and direct the execution of deliverables to support launch (collateral, sales tools, channel communication, trade shows, advertising) 
  • Assist Channel training programs and education

Product Positioning and Market Messaging

  • Set direction for product positioning and messaging, including product Features and Benefits, USP’s, etc. 
  • Define buyers Case Studies and testimonials 
  • Deliver product information to Channel, including product presentation and demo scripts Conferences, tradeshows, webinars, etc.

Competitive/Customer Analysis/Competitive Market Analysis

  • Customer usage research and analysis and develop understanding of competition, usage, customer types 
  • Marketing trends to identify market opportunities 
  • Track market leading indicators and industry data to identify outbound marketing strategies

Market Programs/Lead Generation

  • Develop, initiate and execute promotions 
  • Plan and manage lead generation strategies 
  • Define specific plans for selling products and service to new customers 
  • Define plans to insure customer loyalty of existing products and services

Education and Experience Requirements:

  • Bachelor's Degree in Business, Marketing, Engineering or related field. 
  • 2-5 years of experience in a directly related field or successful demonstration of knowledge in marketing, sales or related field. 
  • Demonstrated ability to effectively create, plan and implement programs, with limited supervision. 
  • Demonstrated analytical, problem-solving and decision making skills. 
  • Provide general guidance, act as a resources or train entry level staff. 
  • Demonstrated ability to interact effectively with individuals at all organizational levels both within and outside of Graco. 
  • Excellent oral, interpersonal, written and presentation skills. 
  • Proven aptitude to learn or use computer support tools. 
  • Willingness to travel up to 50%.

Proven Quality. Leading Technology. Launch your career with Graco!

Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.

Our expectations are high. That's why we are always looking to hire the brightest and the best!

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