Marketing Manager II - Provider Marketing

Be the Match

About Be The Match:

For the thousands of people diagnosed every year with life-threatening blood cancers like leukemia and lymphoma, a cure exists. Over the past 30 years Be The Match®, operated by the National Marrow Donor Program® (NMDP), has managed the largest and most diverse marrow registry in the world. We work every day to save lives through transplant.

Position Details

Marketing Manager II - Provider Marketing
Twin Cities Metro
Minneapolis, MN


The Marketing Manager II at Be The Match is responsible for providing a wide-variety of marketing services to the enterprise, including developing and implementing strategic marketing plans that drive results to meet our organizational goals. This role specifically is dedicated to supporting our B2B strategic initiative (HLA Today), as well as connecting referring physicians across the country with the services and resources they need to successfully guide and connect patients to life-saving treatment options. To be successful in this role, you need to have demonstrated success in strategic planning, marketing insights, budget planning, and product and account management.

We are looking for expertise and leadership in the following key areas:

  • Strategic planning – deep experience leading the development and execution of marketing plans for mid-size organizations that drive awareness, business growth, and ultimately results.
  • Marketing insights – demonstrated success in using data to drive decisions about strategies and tactics, success in aligning marketing objectives with business objectives, and the ability to clearly articulate the ROI on marketing expenses and investments.
  • Budget planning – must be able to plan and manage a business line’s annual budget, including budget proposal, monthly monitoring, purchase order reconciliation and more.
  • Product management – needs to be familiar with and able to translate product management insights— such as go-to-market strategies, product portfolios, market analysis and customer segmentation— into a marketing channel strategy.
  • Account management – a reputation for building trust and establishing productive relationships with internal or external clients as well as the willingness to be accountable for shared objectives.
  • Project management - ability to prioritize projects, manage business unit requests, and oversee the implementation of marketing plans and tactics to ensure that all efforts are fulfilled on time and within budget while meeting the expectations of our business partners.


Provides strategic solutions to drive results:

  • Functions as the marketing subject matter expert for our strategic initiative (HLA Today) and for our referring physician audience 
  • Leads a wide-array of activities, including marketing/CRM technology roadmapping, strategic planning, cross functional meetings, and agency engagements. 
  • Uses deep knowledge of audience, market and channels to optimize overall customer experience and engagement. 

Develops effective integrated marketing plans and oversees successful execution of omnichannel strategies:

  • Works closely with product managers, channel owners and other key stakeholders to gather insights that will inform the development and delivery of marketing plans and programs. 
  • Develops annual and quarterly marketing plans and ensures they are completely aligned with enterprise objectives and strategies. 
  • Communicates proactively with stakeholders, providing recommendations, plans, results, issues, barriers, or solutions. 
  • Responsible for managing to budgets for assigned business units and initiatives. 
  • Meets with stakeholders to establish and implement an integrated plan and timeline for development, launch, and promotions of all initiatives. 
  • Delegates the creation of sales support and training materials as needed, working closely with the Marketing Specialists for implementation, to help clients maximize our offerings when applicable 
  • Provides direction and mentorship to external agencies, Marketing Specialists, and other junior team members as needed 
  • Leads initiation of critical assets through creation of project strategy documentation that provides direction to Marketing Specialists and Channel Marketing team members on medium to large sized projects. 
  • Ensures communications and resources (including print, electronic and audiovisual communications) uphold brand voice and the literacy/cultural needs of the audience. 
  • Informs development of and leverages the best available CRM and marketing automation when available to increase marketing productivity and improve the client experience. 
  • Creates, establishes and reports on marketing outcomes, measures our return on a wide-variety of marketing initiatives occasionally working with our analysts and digital lead. 
  • Participates in reviewing/editing communications to senior leaders or to external partners (e.g., press releases) 
  • Other duties as assigned.


Knowledge of:

  • Knowledge of fundamental and advanced marketing principles, and effective communications and education strategies to increase learning and engagement among a complex demographic that may include medical professionals, scientists, medical executives, researchers, pharma professionals and the general public. 
  • Demonstrated ability to learn a new medical area is highly desirable. 
  • Demonstrated ability to understand complex technical information and translate it into lay-audience appropriate content or content appropriate for a wide-array of constituents include physicians, researchers, Chief Medical Officers, and pharma executives.

Ability to:

  • Demonstrate excellent written and oral communications skills. 
  • Demonstrate success in leading and influencing cross-functional teams to be strategic and results-oriented in a tactical consensus-driven environment. 
  • Demonstrate skill in gathering input from medical subject matter experts and developing results-oriented marketing plans that can be used by communications, design, and writing, to implement key marketing strategies. 
  • Must exemplify our Be The Match Standards.

Education and/or Experience:

  • Bachelor’s degree required, marketing degree preferred. 
  • 5+ years of demonstrated success in the development and execution of marketing strategies driven by data and analytics. 
  • Experience working with clients or on accounts with leaders from a wide-variety of industries, specifically with practicing physicians. 
  • Previous experience must include writing and implementing marketing plans that demonstrate results; experience in gathering/interpreting needs from stakeholders to develop a plan that produces measurable behavior change; and experience reaching and engaging across audiences through an integrated approach, including web, email, social media, print, tradeshow, in-person, direct mail, video, public relations, and medical publications.

Other Requirements:

  • Approximately 5% travel.

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

  • Master’s degree. 
  • Healthcare, hospital or med device marketing experience.

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