Marketing Manager - KSM

Northwestern University

About Northwestern University:

Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.

Position Details

Marketing Manager - KSM
Northern Illinois
Evanston, IL

About the Kellogg School of Management at Northwestern University:

The Kellogg School of Management at Northwestern University develops brave leaders who inspire growth in people, organizations and markets. Based just outside of Chicago, the school is a global leader in management education, renowned for its distinctive thought leadership and pioneering approach to learning. Kellogg offers an innovative portfolio of programs: four Full-Time MBA programs including the accelerated One-Year MBA and Two-Year MBA options, and joint degree programs with the engineering and law schools; a Part-Time MBA Program; the premier Executive MBA global network; and extensive non-degree Executive Education programs.

About the Job:

The primary role of the Marketing Manager, Executive Education, is to support the Senior Marketing Director in the development and execution of digital marketing and communications plans and projects targeted to Kellogg Exec Ed’s prospective students. The goal of this position is to enhance the reputation and enrollment of Executive Education programs, which include campus-based and a growing portfolio of online program offerings.

Specific Responsibilities:

  • Develops strategies and executes marketing and communications plans primarily for paid digital channels including paid search, display advertising, paid social and LinkedIn. 
  • Manages the marketing relationships and execution of key business partners and stakeholders including a digital marketing agency and online program partners (OPM’s) to align marketing efforts to business goals. 
  • Leads cross-functional teams and agencies to develop marketing assets and content across a range of media. 
  • Analyzes and reports on the effectiveness of campaigns and tactics and provide recommendations for optimizations. 
  • Leads and executes key strategic analyses including market research and competitive benchmarking. 
  • Performs other duties as assigned.

Minimum Qualifications:

  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's degree.
  • 5+ years of relevant industry and/or functional experience (digital/social media, marketing, communications).

Minimum Competencies: (Skills, knowledge, and abilities.)

  • Excellent strategic and analytical skills.
  • Strong ability to collaborate across departments and functions; proven relationship builder.
  • Able to work under deadline pressure and adjust priorities independently to meet changing business needs in an entrepreneurial environment.
  • Experience managing and/or executing across various digital marketing channels including paid search, display advertising, paid social and LinkedIn.

Preferred Qualifications: (Education and experience)

  • Experience with marketing for higher education or other student-based institutions.
  • Marketing-related experience in CRM-oriented businesses.
  • Experience at or working closely with digital marketing agencies.

Preferred Competencies: (Skills, knowledge, and abilities)

Proficient in working with tools/data related to digital campaign management including LinkedIn, Google Adwords, and Facebook.

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