Marketing Manager (Media)

American Family Insurance

About Us:

At American Family Insurance, we know how hard our customers and employees work to achieve their dreams. That’s why, for over 90 years, we’ve made it our mission to protect those dreams. It’s all part of who we are and who we’ll always be – innovative, caring, agile, trustworthy, transparent and passionate. We’re a strong, forward-looking company and a proven leader in our industry. And if you’re looking to make a difference, we’re looking for you.

Position Details

Marketing Manager (Media)
Southwest Wisconsin
Madison, WI

Job Family Summary:

Promotes the organization's products, services, brands, and/or the organization through various marketing methods.

The Media Manager is Responsible for:

  • Providing innovative thought leadership to drive awareness, engagement and conversion for the American Family suite of products and services. 
  • Driving custom brand programs across multiple media channels. 
  • Build innovative partnerships to drive awareness and consideration. 
  • The media budget, which is inclusive of flowcharts, campaign execution and overall budget monitoring. 
  • Translating marketing objectives into media strategies to deliver business goals. 
  • Strength in knowledge across all media types which includes mass, reach, digital, and search platforms. 
  • Leveraging multiple data sources to inform, create, and assess media performance. 
  • Report and update key stakeholders on media performance. 
  • Building strong relationships with media and creative agencies to deliver against KPIs.

Level Summary:

  • Manages professional employees and/or supervisors 
  • Has accountability for the performance and results of a team within own area of specialty 
  • Adapts departmental plans and priorities to address resource and operational challenges 
  • Decisions and problem solving are guided by policies, procedures and department plan; receives guidance from manager 
  • Provides technical guidance to employees, colleagues and/or customers

Primary Accountabilities:

  • Leads the coordination between all agencies of record and the internal team to develop and execute strong integrated marketing campaigns in alignment with the organization’s goals and objectives to support brand health and quote and application goals 
  • Leads creative content execution of all campaign creative content to ensure it is integrated, breakthrough, on brand and compliant 
  • Partners with peers to ensure agent-marketing materials are optimized with the national campaigns to drive business results 
  • Collaborates with marketing leadership to ensure the integration of the American Family brand across the organization

Travel Requirements:

  • This position requires travel up to 25% of the time.

Specialized Knowledge & Skills Requirements:

  • Demonstrated experience providing customer-driven solutions, support or service 
  • Demonstrated experience implementing large-scale campaigns and aligning to marketing operations 
  • Demonstrated experience in an integrated marketing campaign management role 
  • Demonstrated experience successfully managing multiple complex projects 
  • Demonstrated knowledge and understanding of marketing mix components 
  • Demonstrated leadership of agencies and teams 
  • Demonstrated multi-channel marketing experience 
  • Solid knowledge and understanding of marketing methodologies, concepts and tools 
  • Solid knowledge and understanding media and advertising

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