Marketing Manager, Medicare & Retirement

UnitedHealth Group

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Position Details

Marketing Manager, Medicare & Retirement
Twin Cities Metro
Minnetonka, MN

The Marketing Manager position within the UnitedHealthcare Medicare & Retirement Member Experience Marketing team is responsible for the design, development, review, approval and execution of assigned member communications and engagement opportunities

Primary Responsibilities:

  • Work effectively with the team lead to ensure that all assigned projects are effectively managed and executed 
  • Develop and execute member marketing strategies that differentiate us in the marketplace and position us as market leaders (e.g., unique capabilities, offerings, functionality) that deliver on our business goals (e.g., Retention, NPS, CAHPS) 
  • Cultivate strong trusting relationships with applicable internal business partners to drive support, understanding and collaboration of our member marketing efforts (e.g., Sales/Acquisition, Product Management, Legal/Compliance, Creative Services, Operations, Digital, Data Analytics) 
  • Represent member marketing and advocate for the member experience on cross functional work groups 
  • Strategically utilize member insights (VOC, research, test/learn) to ensure continuous program improvement and effectiveness. 
  • Maximize use of new and emerging marketing distribution channels when developing marketing strategies (e.g., social media, texting, real time offers) 
  • Ensure that marketing initiatives/campaigns adhere to applicable processes/procedures/requirements (e.g., spending limits, review/approval processes, branding, regulatory and legal requirements) 
  • Analyze and report results of marketing campaigns using applicable metrics (e.g., response frequency) and deploy strategies to optimize future performance 
  • Partner with the Marketing Data Analytics team to develop strong campaign measurement plans to provide quantifiable results that can be leveraged to provide ongoing learnings and campaign justification

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Demonstrated Skills:

  • Excellent written & verbal communications skills 
  • Demonstrated effective problem-solving skills 
  • Proven ability to manage multiple priorities from inception to completion

Required Qualifications:

  • 3+ years’ experience in a direct-to-consumer D2C member marketing role 
  • Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint, and Adobe 
  • Full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all federal, state, and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to employment to ensure compliance 
  • Live in/within commutable distance to Minnetonka, MN

Preferred Qualifications:

  • Undergraduate degree or equivalent work experience 
  • Proven experience working within a matrix organization 
  • Project management skills developing and implementing multi-channel direct to consumer member marketing campaigns

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