You will oversee and implement a suite of marketing tactics to 3-4 chosen market segments. In this role, you will manage marketing from ideation and strategy creation through multichannel execution and measurement. You will build, activate, and maintain a marketing program that attracts target clients, builds affinity for Magellan Promotions, engages clients (both new and existing), and maximizes sales within the vertical markets.
Areas of Focus
Marketing Plan: Develop and execute a multichannel annual marketing plan for each market the business chooses to target.
Execution: Lead the execution of marketing initiatives from start to finish, coordinating and strategizing with sales and production teams.
Thought Leadership: Create content (articles, presentations, white papers, webinars, etc.) specifically designed to position Magellan Promotions within the target markets as the promotional product agency of choice.
Industry Expertise: Capture, identify, and analyze client insights, industry trends, and relevant marketing best practices to build effective marketing strategies that resonate with our audiences.
Sales Enablement: Develop resources (content, tools, knowledge, and information) to help the team develop tailored solutions to grow sales.
Direct Mail Campaigns: Identify, create and implement direct mail campaigns that provide opportunities to connect with target audiences and drive new sales.
Content Creation: Create written content that influences, educates, and motivates action. Content creation includes e-newsletters, blogs, project stories, social media, and print collateral.
Events and Conferences: Identify, evaluate and recommend conferences to attend annually to connect with existing clients, and generate new leads. This role is responsible for helping ensure a successful result for each event/conference.
Measurement and Evaluation: Create, maintain, and conduct analytics reporting across platforms to gain key insights that shape current and future marketing strategies.
If selected for the role, you will go through a thorough on-boarding process to build a firm understanding of the business and target markets.
The effectiveness of this role is measured in a number of ways, including overall sales and engagement with the target audiences. To drive effectiveness, you will establish a closed-loop analytics process to understand how the marketing activities are turning into prospects and customers.
In this role you will collaborate and interact consistently with a number of our team members. This position reports to Michael Wolaver, Captain of Magellan Promotions, who oversees sales and marketing. On the sales side, you will coordinate extensively with Business Development on marketing initiatives for strategy and ideas. You will connect continually with the other marketing segment managers to collaborate and share best practices, ideas and success stories. In addition, you will coordinate with our Marketing Graphic Artist for images and layout for projects. You regularly communicate with other Magellan Promotion team members on projects, and share product trends and ideas.
To keep your skills and knowledge up to date, you will be expected to be involved in the following:
- Take advantage of marketing training and skill development opportunities
- Become an expert on promotional product marketing
- Continually learn about core audiences and their challenges