Marketing Manager - Service

As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution.

You will do this by:

• Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
• Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
• Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
• Evaluating channel marketing needs and making recommendations to leadership for strategic planning
• Assisting team to develop and launch new products and new product lines
• Assisting with achieving annual sell-thru objectives for assigned channel of distribution
• Developing and implementing a digital marketing strategy and tactics to maximize sales
• Working with sales leadership to incorporate education and training materials in marketing programs
• Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
• Assisting with the development of labeling and branding and drives execution of that effort
• Researching and evaluating best practices to further support the improvement of Marketing processes
• Developing recommendations to share with Marketing Leadership

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

• Resourceful
• A self-starter
• Passionate about building marketing programs

Required Qualifications:

• Bachelor’s Degree in Marketing or related field OR equivalent education and experience
• Minimum of seven years experience in marketing industry or related field
• Experience in social media strategy - planning & implementation

Preferred Qualifications:

• Familiarity/experience with loyalty programs
• Experience with/ability to maintain and update web pages

Additional Knowledge & Skills:

• Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices
• Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers
• Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
• Must be resourceful and team focused, have strong problem-solving skills, a strong initiative for efficiency and quality and be a proven self-starter 

Travel Required:

• % of Travel: less than 5%
• How often: as needed for dealer event or tradeshow
• Where: domestic