Marketing Manager, Social Media

What You Will Do:

The Marketing Manager, Social Media will report directly to the Director of Marketing and work within the creative team to promote National Louis University via Social Media and Email Marketing.

Essential Responsibilities:

• Direct all social media for the university and its four colleges in a strategic and consistent fashion (writing posts, coordinating social media activities from all departments, incorporating social media content into the university blog, etc.) 
• Manage boosted posts and ensuring that all content is utilized for maximum potential and reporting on inquiries received and spend efficiencies 
• Learn and master new networks, social advertising platforms, tactics and develop coordinating best practices in social media 
• Conduct social media audits understanding the best ways to optimize social media presence and paid social advertising strategies.
• Evaluate social media results and data analysis to business goals in order to innovate leading edge solutions. Social networks include but are not limited to LinkedIn, Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, etc 
• Develop an email and text communication plan for new student enrollment purposes with the intent to produce new inquiries, nurture inquiries who have not taken action, and engage enrolled students and alumni prior to and after they start their programs. Prepare analysis of results to track each campaign effectively 
• Miscellaneous marketing projects as assigned to assist the team in meeting its objectives for the university. These can vary in scope and will be prioritized based on the individual’s interest and skill set

• Bachelor's Degree in Communications, Public Relations, Marketing, Business or related area 
• Documented skills in content marketing and copy writing 
• Strong familiarity with social media platforms and digital expertise 
• Experience creating email and text campaigns with measured results 
• Understanding and experience working with a CRM (Salesforce preferred) 
• Experience with Pardot, Marketo, Marketing Cloud or similar email marketing tool is preferred
• Time Management - Prioritizes tasks and manages time to ensure that deadlines are met. Plans his or her time and sticks to those plans. Prevents or manages interruptions until the highest priority tasks are accomplished.
• Innovative Thinking - Looks out for new and innovative approaches that will improve efficiency. Embraces and champions new ideas and encourages others to do likewise. Recognizes and rewards people and teams who are creative and innovative.
• Solving Problems - Takes a proactive approach to anticipating and preventing problems. When problems occur, defines those problems, investigates obstacles, gathers relevant information, decides whether solving the problem should be a group decision, generates and analyzes alternate solutions and arrives at a workable solution.
• Flexibility - Adjusts quickly and effectively to changing conditions and demands. Discusses change as a necessary and inevitable aspect of organizational life as well as an opportunity to learn new things. Has a similar view and approach to potentially stressful situations. Invests personal energy toward accepting and adapting to change that others use toward resisting or resenting it.

What We Offer:

At National Louis University we offer our employees an innovative environment to work together and inspire the ideas that will make an impact. As our external environment changes, our employees are provided the opportunities and tools needed to grow both personally and professionally to remain successful. NLU employees and dependents are offered a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Benefits.