Marketing Manager, Trade Show & Field Communications

The Marketing Manager, Trade Show & Field Communications will lead the strategic development and execution of highly effective channel marketing strategy that will deliver sustainable results to support our customer loyalty and growth objectives. This individual will be responsible for enhancing the visibility and awareness of Zurn Elkay's portfolio of solutions and how they meet the specific needs of our customers and channel partners. Success will be measured by our ability to measure and enhance Zurn Elkay's position as an industry-leading, pure-play water solutions company by working with key stakeholders to drive adoption of sales, via events, partnerships, sponsorships and communication programs across strategic market segments & our commercial organization. This position is located in Milwaukee, WI or Downers Grove, IL and reports directly to the Director of Channel Marketing, and must align with Zurn Elkay's marketing group, the Business Unit leaders and their respective teams in Product Management, Engineering, and Sales.

Responsibilities:

• Create and execute strategic marketing plans for Trade Shows to drive channel engagement and product awareness in alignment with company growth goals. 
• Deliver Sales Qualified Leads via in-person engagement at Trade Shows & Events. 
• Increase the visibility of our products through the development of visual merchandising, marketing collateral, and sales support tools including event merchandising, procurement & management of vendors. 
• Develop channel-specific training and communication plan for Zurn Elkay’s sales rep agencies and channel partners to optimize customer engagement with stocking and merchandising conversion opportunities to maximize customer engagement. 
• Serve as the liaison and communication conduit between Reps and Zurn Elkay’s Marketing teams. 
• Oversee the development, management, and distribution of Rep communications and sales enablement tools. 
• Develop and manage the strategic go-to-market channel and communication plans in support of product launches to ensure successful commercialization. 
• Develop sales and marketing promotional strategies that achieve a measurable increase in brand awareness and incremental sales with key customer accounts. 
• Lead the strategy and management for key tradeshows and internal events reflective of Zurn’s sales and marketing goals that create a consistent and positive experience. 
• Provide directional leadership on managing exhibit vendors, executing tradeshow plans, and coordinating the travel, transportation, logistics, and other key elements of each event as needed.

• Bachelor’s degree in business, Marketing, Communication, or related field. 
• Must have a minimum of five years trade show exhibit experience with proven track record of improving ROI in regard to increased number of leads, qualified leads, and sales funnel contribution. 
• Develop and maintain multiple action plans or projects simultaneously utilizing project management skills and working to deliver projects on time and within cost. 
• Must be able to perform financial analysis to drive maximum ROI of channel marketing promotions and events. 
• Demonstrate problem solving skills and have a results-driven approach. 
• Able to effectively organize work, prioritize and manage time effectively within a team in a fast-paced environment with minimal supervision and ever-changing tasks. 
• Must be able to act independently while collaborating with a variety of internal and external teams. 
• Ability to advise and implement business brand strategies, positioning and guidelines to provide consistent messaging and brand standards for tradeshows and events. 
• Demonstrated ability to build strong customer relationships and deliver customer-centric solutions. 
• Ability to apply knowledge of business and the marketplace to advance the organization’s goals. 
• Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. 
• Must be able to communicate effectively by developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. 
• Ability to work in a variety of environments, including office, warehouse, convention, hotel, conference center and onsite as required. 
• Ability and willingness to handle, carry, lift or transport show material, supplies and products as needed and ability to move within multiple locations while planning or on-site. 
• Travel an estimated 15-25% to channel partner locations, trade shows and events.

Total Rewards and Benefits:

• Competitive Salary 
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance 
• Matching 401(k) Contribution 
• Health Savings Account 
• Educational Reimbursement 
• Matching Gift Program