Introduction – Organizational Details:
Barilla America, Inc. wants to recruit a Marketing Manager - US Bakery in Northbrook, IL. The individual will report to the Marketing Director US Bakery.
Barilla has a successful business on Meal Solutions in the U.S:, owning premium shares on Dry Pasta and Pesto catgegories and continously growing on Premium Sauces. While having an expanding - however still small-business on Wasa, the Company had identified the creation of a Bakery portfolio in the U.S. as a strategic priority, as another significant growth engine aside Meal Solutions. An agile, knowledgeable team will work on framing this opportunity/vision and identify the organic and non organic levers of successful growth there.
To support the Marketing Director to scout the U.S. Bakery market (segments, consumers, competitors, channels) in order to identify the opportunities for products and technologies that establish a second leg in the U.S. Support the Central M&A team in identifying targets for acquisition to compliment the portfolio. Support the integration of future acquired business(es) within Barilla and lead the deployment of new products/technologies within the U.S. portfolio.