Introduction – Organizational Details:
Barilla America, Inc. wants to recruit a Marketing Manager - US Bakery in Northbrook, IL. The individual will report to the Marketing Director US Bakery.
Background:
Barilla has a successful business on Meal Solutions in the U.S:, owning premium shares on Dry Pasta and Pesto catgegories and continously growing on Premium Sauces. While having an expanding - however still small-business on Wasa, the Company had identified the creation of a Bakery portfolio in the U.S. as a strategic priority, as another significant growth engine aside Meal Solutions. An agile, knowledgeable team will work on framing this opportunity/vision and identify the organic and non organic levers of successful growth there.
Job Purpose:
To support the Marketing Director to scout the U.S. Bakery market (segments, consumers, competitors, channels) in order to identify the opportunities for products and technologies that establish a second leg in the U.S. Support the Central M&A team in identifying targets for acquisition to compliment the portfolio. Support the integration of future acquired business(es) within Barilla and lead the deployment of new products/technologies within the U.S. portfolio.