Marketing Manager

This position is responsible for the execution of marketing and  communication initiatives for the Center for Health Equity’s national Coalitions and Campaigns, including projects such as the National Health Equity Grand Rounds, Peer Network, and Release the Pressure. This role focuses on content promotion, media outreach, marketing coordination and engagement activities, collaborating with internal teams and external vendors to ensure smooth execution of marketing efforts, management of communication materials, and assistance with content distribution across various channels. This role also manages marketing-related tasks, monitors project timelines, and tracks key performance indicators.

RESPONSIBILITIES:

Marketing & Communication Execution

• Develop and distribute marketing materials across print, digital, broadcast and social media platforms, with consideration of a health equity framing.
• Work closely with the Center for Health Equity Communications unit to identify opportunities for cross amplification, alignment and promotion of center assets and programming.
• Support brand amplification strategies; manage content scheduling, editorial calendars and marketing asset organization.
• Collaborate with internal teams to improve efficiency and identify opportunities for continuous improvement.
• Ensure marketing content aligns with program needs and consistent messaging, with a focus on health equity.
• In partnership with enterprise business units, execute the Center comms/marketing plans for cross-enterprise launches and campaigns;  explore new communication platforms needed.
• Provide limited graphic and publication design support as needed
• Support media relations, including supporting the drafting of press materials and monitoring the amplification of media coverage.
•  Assist with event marketing, including promotional activities and press conferences.

Marketing Project Management

• Collaborate with internal teams and external partners to execute marketing strategies for key campaigns and initiatives.
• Coordinate and monitor high-priority activities for content amplification, ensuring alignment across stakeholders.
• Manage vendor and consultant relationships, as well as temporary staff, tracking deliverables and evaluating performance. 
• Facilitate workgroup meetings, ensuring action items and key marketing objectives are tracked and executed.
  

Marketing Performance Tracking & Reporting

• Drive and contribute to reports and analytics detailing the performance of marketing campaigns, engagement metrics and media outreach, including center subbrands social analytic metrics, AMA website presence and AMA Ed Hub activity.
• Maintain project boards, tracking sheets and decks for reporting across the center and for CEO annual reports.
• Assist in developing reports and presentations for leadership to evaluate marketing impact and inform future decisions.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor’s degree in communications, journalism, public relations or relevant field
2. 5+ years’ experience in a marketing role
3. Leadership in creating targeted content that demonstrates knowledge of health care, health equity, racial equity, critical race theory lens
4. Strong knowledge and a proven track record of communication practices and techniques
5. Proven track record of managing multiple projects and high exposure initiatives
6. Outstanding analytical, critical thinking, presentation, and negotiation skills; ability to think critically to interpret communications trends and marketing data; experience with Google Analytics required
7. Exceptional writing, research and interpersonal communication skills; strong working knowledge of Associated Press (AP) writing style and the ability to write in various forms
8. Superior time management and organizational skills and ability to meet deadline
9. Proficiency in MS Word, Excel, PowerPoint, SharePoint, Adobe, Adobe Pro, Final Cut Pro editing tools, capable of creating visually compelling presentations; experience with task management software (e.g. Asana) and email marketing software (e.g. Constant Contact)
10. Familiarity with social media and the use of social media analytics tools such as Hootsuite, Sprinklr and Sprout Social
11. Some travel may be required

This role is an exempt position, and the salary range for this position is $85,680- $113,526. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration, geographical location, and internal equity, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan.