Marketing Manager

The American Society of Gene & Cell Therapy (ASGCT) is looking for an innovative marketer to manage, maintain, and grow our established member base with a modern approach. You'll be expected to develop, deploy, and track email campaigns; leverage and manage digital campaigns to grow and retain members; and to strategize and execute creative, integrated multichannel promotions. You don’t need to be a graphic designer, but this role is responsible for creating display ads on ASGCT’s programmatic ad platforms. This role supports ASGCT’s communications, membership, advocacy, and education teams and reports to the Senior Marketing Manager.

• Work within a collaborative team environment to leverage growing member base of scientific researchers and develop digital marketing strategies including researching, recommending, implementing, and measuring digital campaigns that drive traffic to ASGCT websites 
• Nurture leads for conversion to increase member recruitment, retention, and engagement Propose and monitor paid digital advertising budgets to promote ASGCT programming as well as membership retention and recruitment 
• Create, write, deploy, and manage engaging automated and manual email campaigns to support Society programs and events
• Grow, develop, and segment email marketing lists including members, prospects, and event attendees to create targeted campaigns that increase engagement 
• Collaborate with Membership and Education teams to identify and target new audiences 
• Use data-backed measurement and analysis to constantly test, refine and scale campaigns to increase engagement 
• Deliver reporting and insights on digital metrics including web traffic and conversion data to influence business strategy and support continuous improvements to digital campaigns 
• Design relevant templates for ASGCT branded events and communication pipelines 
• Produce social media and ASGCT-branded graphics as needed 
• Provide input on website designs and page layouts

• Four or more years of relevant experience in email marketing, e-commerce, membership marketing, and digital advertising 
• Exceptional writing, proofreading, creative thinking, interpersonal, organizational, and verbal communication skills, specifically in AP Style 
• Acute attention to detail, time management, and multiple deadlines 
• Ability to work effectively both with little direction and in a collaborative team environment with varying program and operational staff teams 
• Technical mastery of membership database tools (iMIS), email marketing platforms (Higher Logic/Informz), social media platforms for professional audiences (Twitter, LinkedIn, Instagram) 
• Experience with Adobe Creative Suite and/or Canva 
• Certification in Google Analytics 
• Certification in AdWords 

Other Requirements

• A minimum of a Bachelor’s degree required 
• Expected to attend events planned and hosted by ASGCT 
• Travel of up to 2 weeks per year 
• Rare evening and weekend work

Benefits:

• 401(k)
• 401(k) matching 
• Dental insurance 
• Employee assistance program 
• Flexible schedule 
• Health insurance 
• Life insurance 
• Paid time off 
• Paid parental leave 
• Professional development assistance 
• Retirement plan 
• Tuition reimbursement 
• Vision insurance 

Schedule: Day shift, Monday to Friday

Supplemental Pay: Bonus pay

The position is based in the greater Milwaukee area.

ASGCT is a 501(c)3 nonprofit organization and an equal opportunity employer.

Salary commensurate with experience.

Job Type: Full-time

COVID-19 Considerations

ASGCT has expanded its telecommuting policies, allowing all employees to work remotely, with limited time required in-office.