Marketing Manager

Love the thrill of creating, building and launching campaigns that kick ass?

Perfect! We’re ready for you.

IMAGINE THIS:

• An opportunity to leverage your God-given talents to lead and drive premier marketing initiatives. 
• Being rewarded for helping pets across the World live longer, healthier, happier lives. 
• Limitless growth, development and advancement opportunities. 
• An owner who embraces new ideas and looks for ways to say "YES" instead of "no". 
• A rapidly growing, business that cares about you and your success. 
• A pet friendly workplace. Bring your pet to work every day! How fun is that?! 

ROLE ACCOUNTABILITY:

• Lead the ongoing evolution of Vital Essentials and Nature’s Advantage branding, messaging and positioning within the pet industry across all channels. 
• Lead the planning, design and execution of branded content across the organization, including all written and audio-visual content generation. 
• Collaborate with Sales, Product Design, R&D, and Production to launch new products, leveraging market research along with consumer and industry insights. 
• Oversees PIM/PXM system ensuring product specs, content and pricing is current with 100% accuracy. 
• Work closely with ecommerce group to lead website design and content, email marketing, lead generation, landing page conversion, referral marketing, and loyalty programs to attain budgeted revenue. 
• Lead media and influencer relations to increase local and national brand and corporate media coverage. 
• Support sales groups (Retail, International, eCommerce) with value proposition-based materials, presentations, merchandising execution and product materials. 
• Establish and maintain KPIs across all channels and platforms consistent with strategic plan.

HERE'S THE PROFILE OF OUR IDEAL CANDIDATE:

• Proven track record leading and implementing consumer-centric, multi-channel, integrated marketing strategies. 
• Able to manage and balance in-house and agency talent to meet the needs of the organization. 
• Strong understanding of digital analytics standard methodologies and proven capability to use data to drive business decisions. 
• You prioritize better than all others and ALWAYS exceed role requirements. 
• You are a pet owner and pet lover and you openly exhibit your passion for pets. 

SUCCESS FACTOR SNAPSHOT:

First 30 days

• Become intimately immersed in our organization and culture. 
• Evaluate current marketing KPIs and plans to assess appropriateness to meet sales forecasts. 
• Actively participate in current branding project(s) and become key member of brand launch team. 

First 60 days

• Complete training on marketing systems and programs specific to B2C and B2B channels.
• Evaluate current B2B sales support materials and develop roadmap for pull-through strategies including training, go-to-market and channel growth. 

First 90 days

• Evaluate current retail promotional programs; develop roadmap to support retail sales growth initiatives. 
• Collaborate with sales leadership to develop standardized, repeatable “go to market” programs to support the full product lifecycle. 
• Launch customer loyalty program across all sales channels. 

First 120 days

• Develop competitive analysis reporting with monthly distribution to key leadership for B2B and B2C channels. 
• Develop an overall strategic marketing investment strategy to promote our organizations’ products and services to acquire new customers across B2C and B2B channels. 
• Set specific objectives and methods to monitor KPI progress for all channels. 

First 6 months

• Double consumer database through lead generation and nurture tactics. 
• Increase consumer engagement by >50% across all digital channels. 
• Collaborate with customer service team and deploy consumer CRM system with knowledgebase that includes real-time support tools. 

First 9 months

• Collaborate with D2C team and deploy tactics to increase eCommerce revenue by 200% to achieve $1.2M sales.

Education: Bachelor’s degree in a relevant field from an accredited university

Experience/Requirements:

• 5+ years Marketing experience with progressive leadership roles You have played a significant role in building a wildly successful consumer brand. 
• You have implemented marketing automation and lead generation, which have increased customer acquisition and brand loyalty. 
• Proficient in Microsoft and GSuite applications. 
• Must possess advanced computer communications, organizational and public speaking skills. 
• Clean driving record a must. 
• Required Travel: Up to 10% 
• Manages Others: Up to 8 direct reports 

Background check, pre-employment drug screen and industry non-compete are required. Position resides at our corporate office in Green Bay, WI. No relocation package available.

Carnivore Meat Company is an Equal Opportunity Employer.

Compensation: Pay commensurate with experience

Benefits: 4% 401k match, medical, dental, vision insurance, 100% company-paid short-term disability, long-term disability and life insurance, paid holidays, PTO, employee discounts on pet food and treats

ABOUT US:

Carnivore Meat Company is a rapidly growing, award winning, raw pet food company located in Green Bay, Wisconsin. Most recently, we have been recognized for our accomplishments in growth and manufacturing excellence and were recipients the following: Greater Green Bay Chamber Growth Award, State Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and Inc. 5000 Fastest Growing Companies.

We manufacture, sell, and market the most delicious, nutritious, and innovative pet foods and treats in the world, serving over 5,000 pet supply stores nationwide and 14 international markets around the world. We believe that every dog and cat deserve the finest food available to them. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that any pet parent, who wants or needs us, will have a convenient and effective mechanism to access and procure our “World Class” pet food and pet treats. We are in continuous pursuit of extraordinary, passionate, and innovative people who will help us make good on this promise!LONG LIVE PETS!