Marketing Manager

The Marketing Brand Manager manages the Museum's brand and promotional activities for Chicago History Museum products including; general admission, exhibitions, programs and events, digital programs, corporate and event space rental, rights & reproductions and Institutional Advancement. They will manage external vendor relationships with graphic design partners, Google AdWords agency, and paid media representatives. The marketing manager will be responsible for reviewing all internal and external communications to ensure brand consistency. The position exists to generate and maintain brand awareness for the Chicago History Museum and to develop comprehensive omni-channel marketing strategies for the Museum’s exhibitions, programs, and products.

ESSENTIAL FUNCTIONS:

Strategic Marketing Communication Planning

• Working with the Director of Communications, develops strategic communications efforts for the Museum. 
• Maintains a strong and consistent brand identity for the museum and its programs 
• Creates and executes marketing plans for the Museum’s products and services 
• Alongside the Content Manager and Public Communications Manager, leads the cross-departmental social media team to ensure content is in alignment with the strategic marketing plan

Brand Management

• Ensures that the Museum’s brand identity and tone of voice are appropriately applied across all internal and external communications 
• Leads creative project management for all print, email, social, influencer, and search campaigns 
• Manages development of internal Museum materials including; Museum map, brochures, print materials, stationery, Museum signage, email signatures

Digital Marketing Communications

• Develops and implements comprehensive digital marketing communications plans 
• Develops digital marketing content including copy, artwork, video, and audio 
• Manages external digital marketing agency to manage Google Ads grant, paid Facebook, Linkedin and Pinterest advertising campaigns 
• Email campaign development, formatting and scheduling and Maintain contact lists and information in the Museum's CRM system, HubSpot 
• Maintains the Museum’s website and events calendar

WORKING RELATIONSHIPS:

This position regularly works CHM leadership, colleagues across the Museum, and sits on several cross-departmental teams. The pubic communications manager develops and manages relationships with media representatives and editorial staff, social media influencers, and community partners.

• Bachelor’s in business/marketing, marketing communications, journalism, English, creative writing, public relations, advertising, or related field. 
• Minimum three to five years experience in marketing or advertising. Agency experience preferred 
• 1-2 years of marketing CRM experience, familiarity with inbound marketing 
• Working understanding of SEO and Google Ads 
• Basic graphic design skills and knowledge of Adobe Creative Suite 
• Competency with WordPress, working knowledge of HTML a plus 
• Have an entrepreneurial spirit and be a self-starter 
• Extremely detail-oriented, technologically savvy, and a team player