Marketing Manager

The Marketing Manager will be a contributing team member within the Culligan International Marketing Team, with primary focus on the Zip US Business Unit. They will be responsible for leading marketing vision, strategy and execution to drive the growth of Zip Water in the USA. This role will be responsible for delivering an integrated marketing approach that creates a unified and seamless experience for consumers to interact with the Zip Water brand. The position will also be responsible for leading external agencies and coordinating/collaborating with all divisions of the organization to ensure world-class, digital first marketing communications and analytics, including collaboration and oversight of website, SEO/SEM, solid understanding of social media channel marketing, CRM, lead nurturing, advertising, sales promotion, sales enablement and public relations, through their respective mix of tactics, methods, channels, media, and activities. The ideal candidate will have had brand building experience from concept to integration, have had full scope budgeting experience and vendor management on marketing strategy.

Specific Job Function:

• Conduct in-depth analysis to identify problems, find trends, make hypothesis, create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance. 
• Using strong general manager business insight in conjunction with marketing competency to influence and lead projects cross-functionally. 
• Collaborate with various stakeholders to develop and oversee the brand and marketing strategy and coordination of the marketing calendar, budgets, website and CRM road maps and releases. 
• Build strategic relationships and partner with key industry players, agencies and vendors overseeing and effectively managing these relationships and the associated budgets. 
• Manage multiple marketing functions including product marketing, collateral, sales and service enablement tools, events, and exhibitions. 
• Collaborate closely with world class marketers and internal Culligan colleagues and external agencies on website content, CX & UX, mobile, SEO & SEM, CRM, lead nurturing, and marketing analytics. 
• Engage with end customers, distributors, and dealers to proactively identify areas to improve and add value, implementing initiatives that continually improve the customer experience and grow the brand. 
• Collaborate on implementation of search engine optimization/marketing (SEO/SEM) programs to increase awareness and consideration of Zip Water products and services to drive increased traffic on our website. 
• Understand and report on data trends and customer behavior; compile insights, analytics, and research to drive ongoing customer experience and marketing improvements across platforms, devices, and buyer journeys. 
• Research web technologies, marketing practices and industry specific content to further enhance our digital activities; review analytics to gain understanding of user activities and behaviors and utilize data to drive efficiencies of KPI’s with agency partners. 
• Interact closely and be liaison between Zip Water Sales and Distributor marketing teams and Culligan International Digital Marketing Team to align business objectives and priorities that deliver integrated and targeted experiences for various audiences and client segments and leverage business assets & talent for Zip US business unit. 
• Work closely with the broader Culligan marketing team to expand the use of agile project management from CX and UX work into Marketing projects & collaborate with Culligan International Marketing team on digital & website content requirements etc.

Requirements:

• Bachelor’s Degree in Marketing or Communications. MBA preferred. 
• 5+ years’ leadership experience in marketing at a start-up to mid-sized company. 
• 3+ years at the strategic, innovation & executional levels, knowledge or experience in digital marketing preferred. 
• Proven successful leadership in social media campaigns required. 
• Proven experience in Salesforce, Pardot, WordPress, WooCommerce Google Analytics, Microsoft Office 365 (Word, Excel, PowerPoint etc.) 
• 3+ years of proven client, agency, and budget management skills.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies in this position; Interpersonal Decision Making, Accountability, Integrity Strategic Skills, Detailed-Oriented, Passion Customer Focus, Resourcefulness, Creativity Vision Oral/Written Communication, Goal-Setting Team Player. The ideal candidate is a risk taker, innovator, creator of new ideas and has an overall entrepreneurial mind-set. Must be the driver behind the marketing mission, be expert at building collaboration among key stakeholders and multi-task complex projects meeting detailed accountability thresholds by specified deadlines.