Marketing Manager

The Marketing Manager is responsible for the execution of Marketing and Business Development strategies and/or a specific marketing function. Daily responsibilities include managing the Marketing and Business Development efforts, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead a Marketing team and will collaborate with other local, regional and corporate Marketing teams to execute strategic vision of special projects and as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.

Essential duties and responsibilities:

General Marketing:

• Execute Marketing plan to support the overall marketing and business objectives 
• Responsible for the execution of Marketing strategies in a local market. 
• Use market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend 
• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required 
• Manage team of Marketing Specialists and Graphic Designers 
• Oversee, manage, and lead execution of external marketing events, including coordination with external vendors and other internal business functions 
• Maintain project schedules and delegate activities 
• Ensure timely delivery of deliverables 
• Keep Senior Marketing Manager apprised of issues, progress, and status of projects 
• Review all material to ensure brand guidelines and standards are followed 
• Coordinate with other marketing professionals to develop and share best practices within and across markets 
• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Business Development:

• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams 
• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach 
• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request 
• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process 
• Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates 
• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates 
• Ensure the delivery of a clean final product to fee-earner or client 
• Share best practices with broader Marketing team

BACKGROUND AND EXPERIENCE:

Demonstrated experience should include:

• Bachelor’s Degree required 
• 5+ years of experience, preferably in Marketing Commercial real estate or professional services experience preferred 
• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment 
• Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group 
• Experience supporting all associated advertising, events and business development activities in compliance with corporate guidelines 
• High level of proficiency in Microsoft Office Suite and Adobe Creative Suite 
• Ability to interface with and communicate with clients

Competencies:

• Excellent written and oral communication skills 
• Strong presentation skills 
• Advanced analytical, problem solving, and conceptual skills 
• Exceptional leadership skills 
• Ability to work effectively in a culturally and educationally diverse environment 
• Ability to influence peers and leaders 
• Ability to successfully lead and mentor team members 
• Successful track record of marketing results