Marketing Manager

Demco, Inc.

Demco has been serving libraries and education communities for more than 110 years and is the leading source for solutions that support lifelong learning and enrichment. We consistently strive to deliver compelling learning experiences in line with libraries’ and schools’ educational objectives.

Position Details

Marketing Manager
Southwest Wisconsin
Madison, WI

As a Marketing Manager, you will be the glue that binds our marketing strategy within our product business units to the tactics we need to drive success in sales and marketing to achieve results. You will be the evangelist for the products within your business unit, and will play an integral role in developing innovative go-to-market marketing strategies that drive demand and loyalty across our target personas.

Key Functions:

  • Develop a marketing plan for the products/business unit you support in conjunction with our marketing team 
  • Conceptualize, create, manage, and measure omni-channel campaigns including email, website, social, events, paid advertising, partnerships, and print to increase brand awareness and drive revenue 
  • Collaborate with the product management and marketing teams to develop product positioning and messaging that resonate with our target buyer personas 
  • Collaborate with our content strategist and copywriters to create content such as case studies, videos, website copy, and blog posts that resonate with our target audience while supporting business unit goals and objectives 
  • Develop sales enablement materials and other marketing collateral to provide our sales professionals with the tools they need to successfully connect with our customers

Position Requirements:

  • A bachelor’s degree in a related field 
  • 8+ years in planning and developing successful omni-channel digital marketing experiences 
  • Experience in K-12 educational marketing 
  • Experience collaborating, delegating, and managing workload of a small team 
  • Track record of creating and executing successful marketing campaigns using paid digital media, content marketing, events, sponsorships/contracts, social media, email marketing, print, and other channels and tactics 
  • Proven experience in collaborating cross-functionally to execute successful marketing programs 
  • Experience using marketing automation and CRM tools 
  • Strong research and communication skills 
  • Proficiency in MS Office products 
  • Must be able to travel up to 15% within the U.S

Demco is headquartered in Madison, Wisconsin. Our work atmosphere is collaborative, inclusive and embraces the growth mindset. We pride ourselves on providing exceptional services and solutions for our customers while having fun. Our work is driven by coworkers who are customer-focused and have a true interest in addressing customer satisfaction, and our leaders are passionate about coworker engagement and take a personal investment in developing the talent of our teams.

This position offers our full benefit package, which includes full insurance options, paid time off, a generous retirement contribution annually, and other options focused around personal and professional development. This position allows a hybrid or remote work schedule, you pick!

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