Marketing Manager

Our Marketing Manager at Eden Prairie Center represents the Property implementing and coordinating all marketing and communication initiatives. This position works within an annual marketing plan including, but not limited to, collateral development, web initiatives, social media, advertising, public relations, promotions and special events for the Property. The Marketing Manager is the tenant liaison responsible for managing communication with retailers as it relates to marketing at the Property.

The Marketing Manager has budgetary accountability and is responsible for managing departmental expenses. This position is expected to be available to work all marketing events including some weekends and be available to work overtime as required.

The following are the essential duties and expectations of the role and not an exhaustive list of the intricate job details:

Event and Promotion Management: Coordinate and execute promotions and special events including pre-planning and post-event recaps.

Community Relations & Networking: Collaborate with community groups to support and create new and ongoing programs and events;

Collateral Development: Supervise the production of collateral materials for the center;

Public Relations: Coordinate press releases, manage press kit needs, clippings, PR efforts, and maintain media list;

Digital Marketing:

• Manage and update website, as well as social media and community platforms (i.e.: Facebook, Instagram, etc.).
• Provide content, monitor social media metrics and propose strategy changes to achieve optimal growth and engagement.
• Oversee 3rd party vendors to create, launch, test and optimize digital strategies for customer engagement such as SMS text and Wi-Fi alive program.
• Coordinate weekly email program achieving annual email objectives including subscriber list growth.

Tenant Relations: Work with tenants to promote in-store events and promotions. Keep open lines of communication with merchants;

Leasing Marketing: Work with leasing team in marketing the property to prospective tenants. Coordinate store openings and special tenant events with retailers;

Reporting: Prepare and submit monthly marketing report;

Sponsorships: Negotiate sponsorship opportunities to offset event and promotional fees;

Budget Management: Maintain budget accountability for marketing expenses and work with General Manager on monthly budget reforecasting;

Competition Review: Monitor and evaluate competitor marketing activities and products;

Legal Agreements: Confirm all communications fall within legal guidelines and events have appropriate license agreements.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in communications, advertising, public relations, and/or marketing
• 5+ years’ marketing management experience including budgetary responsibility
• 2+ years’ experience with MS Office, Adobe (InDesign, Illustrator, Photoshop), Hootesuite, Bitly Enterprise, Google Analytics, Google AdWords, MailChimp, Facebook Business Manager
• 2+ years’ of demonstrated event coordination and retail marketing experience preferred
• 2+ years’ advertising and/or public relations agency experience preferred

SKILLS AND COMPETENCIES:

• Effectiveness in influencing, negotiating, and building rapport with vendors/tenants and team members.
• Effective written and oral communication; able to present ideas persuasively in a clear, concise and compelling, professional manner.
• Sound business acumen; working knowledge of basic accounting principles and ability to analyze operations and budgets.
• Analytical and organizational prowess.
• Proven ability to juggle multiple projects.
• Commitment to the highest ethical standards.

CERTIFICATES, LICENSES AND REGISTRATIONS:

• None

Salary $58,000 to $85,000 DOE. We offer Medical, Dental, Vision, and 401K.