Marketing Manager

EnsoData, a fast growing, venture-backed startup based in Madison, WI, is seeking an experienced candidate for the position of Marketing Manager. This role will be a fundamental part of the EnsoData team that will be responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to achieve revenue goals. The person to fill the position of Marketing Manager will have a strong marketing background with an entrepreneurial spirit, excellent communication skills, and attention to detail.

Reporting to the SVP of Sales, the Marketing Manager will lead key marketing efforts and will have the following responsibilities:

• Develop marketing strategies, overseeing their implementation and execution to obtain revenue goals. 
• Ongoing analysis and adaptation of marketing campaigns. 
• Prioritization on the generation of new leads and conversion of existing pipelines. 
• Creation of marketing materials and content including: blogs, email blasts, social media, articles, case studies, videos, websites, press releases etc. to be used from top of funnel, all the way through the sales process to close. 
• Overseeing marketing budgets. 
• Ongoing collaboration with Sales and Customer Success regarding proof points as well as feedback on campaigns to provide marketing tactics. 
• Creation of materials and ongoing communication for customer retention in line with company objectives. 
• Manage all marketing channels. 
• Collaboration with strategic partnerships in business development to capitalize on marketing opportunities. 
• Our customers and potential customers are our livelihood and our Marketing Manager should engage them in an energetic, honest, and responsible manner honoring the EnsoData way.

Requirements:

• Bachelor’s degree required. 
• 5+ years marketing experience of lead generation and building complex marketing programs while reporting on the results. 
• Expertise in Hubspot, all social media platforms, Wordpress, and Microsoft Office a plus. 
• Experience leading a marketing team and working with third party marketing vendors. 
• Personal qualities of integrity, perseverance, and commitment to the mission at EnsoData. 
• Healthcare industry experience marketing to health systems, clinics, and patients preferred. 
• B2B SaaS, Digital Health, Health IT, or MedTech experience is a plus.

In addition to a competitive salary, equity in a high-growth startup, and other benefits as added, the Marketing Manager will have a transformative impact on company culture and success. In this position, you will have the opportunity to grow personally and professionally to help build a world-class cross-functional team, own critical EnsoData product initiatives, and serve as a key member of the EnsoData team.