Marketing Manager

Position Summary:

The Marketing Manager is responsible for the development and implementation of strategic restaurant marketing programs, building community relationships and oversight of the Marketing Department.

Essential Functions:

• Manage and assist Operations Supervisors, General Managers, and the entire Marketing team on how to best complete marketing plans, partnerships, programs and promotions. 
• Create strategic store marketing plans and programs with the assistance of the Marketing team 
• Manage beginning to end execution of store promotions by; establishing objectives, implementing strategies, communicating with cross-functional team members, and providing post-promotion summaries. 
• Manage timelines and distribution of marketing materials. 
• Organize media reps., third party vendors, and contract agreements. 
• Assist in development and distribution of monthly store merchandising plans. 
• Track and analyze sales performance (weekly, monthly, quarterly, and annually). 
• Achieve effective relationships within the community and with General Managers. 
• Oversee the graphic design department and their involvement in social media. 
• Oversee annual Folds of Honor campaign 
• Maintain a relationship with International Dairy Queen’s Marketing Team.

Required Qualifications:

• Bachelor’s Degree in Marketing, Communication and/or Public Relations. 
• Previous experience managing multi-units across diverse geography. 
• Strong leadership experience. 
• Ability to meet and exceed expectations within a fast-paced work environment. 
• Extensive computer experience with both Microsoft and Apple products. 
• Strong project management and organizational skills. 
• Excellent interpersonal, written, and verbal communication skills. 
• Willing to travel up to 25-50% of work hours.

Preferred Qualifications:

• Print and outdoor media experience. 
• Restaurant or retail marketing experience. 
• Franchise business experience. 
• Graphic design software knowledge/experience.