Marketing Manager

Graco, Inc.

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

Where You’ll Work – Lubrication Equipment Division (LED)

Our heritage brand – with a legacy dating back to the company’s initial founding in 1926 – Graco’s Lubrication Equipment Division (LED) is a global leader in fluid handling technology, providing products worldwide to a diverse range of markets including vehicle service, industrial, fleets and transportation, construction and mining, as well as renewable and non-renewable energy markets.

The future of LED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas. With global industry ramping up into high gear, LED is positioned to grease the wheels, bearings, and machinery that will revolutionize the future.

Ready to join us?

Position Details

Marketing Manager
Twin Cities Metro
Anoka, MN

The Marketing Manager will possess a deep understanding of the assigned markets, products within those markets and customers’ needs. They are responsible for formulating and executing integrated, strategically focused marketing plans to achieve market growth through brand awareness and demand generation campaigns. This role will work closely with sales, product management and marketing operations to formulate and execute a cohesive plan to target the assigned market segments and build awareness and generate marketing qualified leads.


Marketing Strategy/Launch Plans

  • Create, plan and implement strategies and tactics, with programs and events 
  • Create, plan and execute product launch plans for pre-, during and post-launch 
  • Develop post-launch (2–3 years) market strategy 
  • Create, plan and direct the execution of deliverables to support launch (collateral, sales tools, communications, trade shows, advertising, etc.) 
  • Assist in Channel training programs and education

Product Positioning and Market Messaging

  • Set direction for product positioning and messaging, including product features and benefits, unique selling Propositions, etc. 
  • Define buyers 
  • Produce case studies and testimonials 
  • Deliver product information to Channel, including product presentation and demo scripts 
  • Coordinate conferences, trade shows, webinars, etc.

Competitive/Customer Analysis

  • Competitive market analysis 
  • Customer usage research and analysis, and develop understanding of competition, usage, customer types 
  • Marketing trends to identify market opportunities 
  • Track market-leading indicators and industry data to identify outbound marketing strategies 
  • Conducts continuous market monitoring and impact analysis of needs, trends, compliance and other key influencers; proactively recommends corrective action when appropriate.

Market Programs/ Lead Generation

  • Develop, initiate and execute promotions and demand generation campaigns 
  • Plan and manage lead generation strategies 
  • Define specific plans for selling products and service to new customers 
  • Define plans to ensure customer loyalty of existing products and services 
  • Collaborates with marketing operations and demand generation counterparts in the creation and development of market-facing campaigns; serves as a primary content and subject resource for thought leadership and demand generation efforts.


  • Bachelor’s Degree in Business, Marketing or related field 
  • At least 2-5 years of successful experience in a directly related field or successful demonstration of knowledge in marketing, sales or related field 
  • Demonstrated ability to effectively create, plan and implement programs 
  • Demonstrated high level of analytical, problem-solving and decision-making skills 
  • Demonstrated ability to provide work direction or general guidance to Marketing Ops team 
  • Willingness to travel 10% 
  • Strong team player who can work well across multiple cross-functional teams, including sales, marketing and product 
  • A data-driven and conversion-oriented mindset 
  • Possess effective written and oral communication skills in order to successfully work with all organizational levels 
  • Microsoft Office confidence, especially Excel, Word, PowerPoint 
  • Exceptional coordination and follow-through skills; demonstrated ability to consistently meet deadlines and performance objectives 
  • Able to maintain multiple projects simultaneously, working both as part of a team and individually as appropriate


  • Experience working in a B2B environment 
  • 1–3 years demonstrated experience working with conducting basic analysis of market research (primary and secondary, qualitative and quantitative)

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