Marketing Manager

ABOUT THE POSITION:

We’re looking for a strategic and hands-on Marketing Manager to lead our product and brand marketing efforts. You’re responsible for shaping the full product lifecycle from market research and technology scouting to go-to-market strategy, campaign execution, and end-of-life support. You’ll lead a team of creative marketers and collaborate cross-functionally to bring new innovations to life and ensure our message hits the mark across every touchpoint.

OUR IDEAL CANDIDATE:

You’re a seasoned B2B marketer with 7-10 years of experience leading product and brand marketing efforts, ideally with technical product lines. Having knowledge of lighting or electronic products is a huge bonus! You hold a bachelor’s degree in Marketing, Business, or a related field (MBA or technical background is a plus.) You bring a strategic mindset, strong business acumen, and a track record of driving results across the full product lifecycle from positioning to campaign execution and analysis. You’ve led teams, collaborated cross-functionally, and know how to balance creative vision with data-driven decision-making. Lastly, you bring the energy, clarity, and consistency needed to elevate every initiative.

HOW YOU WILL MAKE A DIFFERENCE:

You will EXPLORE by:

• Leading product marketing initiatives across the full product lifecycle: from market research and technology trends to product launch, maintenance, and end of life.
• Overseeing the marketing team in the creation of strategic brand, channel, and product marketing campaigns that align with corporate and business unit strategic goals and objectives.
• Directing the marketing team in developing compelling brand and product content across digital, print, POP, video, and experiential formats.
• Overseeing the development, maintenance, and continual improvement of the company website, CRM, and dealer locator. Ensure performance through analytics and industry benchmarks.
• Leading demand generation activities ensuring campaign strategies support sales goals, improve conversion rates, reduce bounce rates, and increase per order item quantities to drive revenue.

You will INNOVATE by:

• Collaborating cross-functionally with Sales, Customer Service, Product Management, and Engineering to assess market needs, identify new opportunities, and drive go-to-market strategies for both standard and custom products.
• Analyzing and reporting on campaign performance to continuously improve messaging, positioning, and overall brand impact.
• Overseeing market and technology research efforts to inform product positioning, packaging, pricing, and strategy.
• Improving the customer journey and digital experience across all platforms, including website content, product merchandising, and digital store optimization.
• Managing and evaluating the performance of digital and content marketing efforts, including SEO/SEM and inbound campaigns.

You will PERFORM by:

• Ensuring the entire product portfolio is cross promoted to drive awareness, engagement, and revenue across multiple markets and channels.
• Maintaining a comprehensive marketing library and database that tracks market trends, competitor analysis, customer insights, emerging technologies, regulations, et al.
• Managing creation of educational and promotional collateral for sales teams, distributors, manufacturers’ representatives, and customer focus groups/associations/clubs. Ensure materials are tailored to market segments and user needs.
• Owning the tradeshow and event planning process, from strategy to execution and ROI analysis, ensuring alignment with product and sales goals.
• Ensuring consistent brand standards across all marketing materials, websites, digital tools, and in-person experiences.
• Collaborating with Sales to support promotional efforts and product rollouts through training, content, and tools that enhance sales effectiveness.

Education:

Required

• Bachelors or better in Marketing or related field.

Preferred

• Masters or better in Business Administration or related field.

Experience:

Required

• 7-10 years: B2B marketing, including campaign creation, product marketing, and digital strategy.

We offer competitive wages and the following great benefits:

• Health, Dental, and Vision insurance
• Short term & Long-term disability insurance
• 401k with employer match
• Paid time off, including Vacation, Sick & Personal Time, and 11 paid Holidays
• Generous Profit-Sharing Plan
• Tuition reimbursement & Scholarships
• Development and Growth opportunities
• Casual work environment for all associates
• State-of-the-Art, temperature-controlled environment
• And many more!