Marketing Manager

The Marketing Manager will lead JW Winco marketing efforts with a focus on increasing brand recognition and inbound lead flow. The Marketing Manager will report directly to the President and work in close collaboration with the sales and product teams.

Essential Duties & Responsibilities:

• Develop an overall marketing plan, approve campaigns, and measure the return on investment of various advertising methods. 
• Lead marketing campaign strategy, execution, and implementation. 
• Manage social media channels (LinkedIn, Instagram, Facebook). 
• Oversee company website. 
• Develop and implement search engine optimization and paid search strategies. 
• Produce professional customer facing documentation and/or videos. 
• Collaborate with team-members to plan and execute trade show strategy. 
• Copywrite for company website, newsletter, and blogs. 
• Control budgeting for marketing department. 
• Manage outbound marketing efforts with partners. 
• Build graphics to accompany digital marketing materials. 
• Capture and edit photo and video content to accompany marketing efforts. 
• Analyze data and create monthly marketing reports. 
• Develop, train, and supervise staff to lead a high-performance team.

Significant experience in creative marketing and digital design is essential as this position is required to develop and maintain all marketing related assets. Strong communication and leadership skills are key as this position manages relationships with customers, sales teams, industry partners, and third-party firms to build a comprehensive marketing program.