Marketing Manager

Lakeside Foods, Inc.

When you join the Lakeside team, you’ll become part of our family. Since 1887 we’ve produced a diverse line of canned and frozen foods at our 13 locations. We sell our products through most major retailers, food service distributors and national restaurant chains. We’re driven to find new, innovative ways to serve our customers and our community. At Lakeside, we're committed to growing our company – and our people. And there’s a seat at the table for you.

Position Details

Marketing Manager
Northeast Wisconsin
Manitowoc, WI

The Marketing Manager is a strategic role with a focus on leading corporate-brand marketing and private label/control brand marketing (retail and foodservice) including research, analysis, product support, and new product project management.

What you’ll do:

Market Intelligence (retail and foodservice): collect, analyze, summarize and present data to identify insights and translate into business initiatives and/or actionable tasks to drive results

  • IRI: Monthly topline and quarterly business reviews 
  • Competitive Report: Track and report on competitor activities (direct and indirect competitors)
  • State of the Consumer’ on quarterly basis
  • Pricing: summarize relevant pricing trends and changes to input costs and share with cross-functional team to determine annual pricing strategy

Product marketing and innovation: provide thought leadership and support of private label products and control brands

  • Marketing communications: provide thought leadership on how to best communicate our products across all mediums (web, sales materials, etc.)
  • Packaging and GS1: lead all packaging design and updates for control brands, ensure quality and timely execution of GS1 photography and product descriptions
  • Sales Tools: define, develop and manage sales tools/materials that aid in achieving sales goals and support regional tradeshows and meetings
  • Market and Product Specialist: support sales and customer requests for product information, photography, data, category management expertise, category reviews
  • New Products: lead opportunity assessment, develop business case, present to Stage:Gate team and manage approved projects. To include: a) Customer requests: work with the sales team to assess opportunities then shepherd qualified projects through Stage:Gate; b) Fast follows: develop‘fast follow’ strategy; identify marketplace ‘successes’ then shepherd qualified projects through Stage:Gate; and c) Prepare and present post launch analysis for specific projects

Corporate marketing

  • Provide thought leadership for customer communications including refreshing the ‘about Lakeside’ presentation, website refresh, company updates on key initiatives
  • External communication: partner with Corp Communications to provide stories and content for Crop Report, LinkedIn, Facebook and other outlets
  • PLMA tradeshow: manage attendance including booth design, show messaging, etc. Ensure sales team has ‘proper’ materials available for tradeshows

Accomplish organization goals by accepting ownership for accomplishing new and different requests

What you’ll bring:

  • BA/BS required
  • Minimum of 5 years private label food marketing experience preferably in Retail and Foodservice
  • Must have expertise in syndicated POS reporting tools such as IRI
  • Demonstrated knowledge and understanding of marketing and finance (ie, P&L analysis)
  • Experience in category analysis and forecasting 
  • Demonstrated strength in strategic thinking with a consumer and restaurant operator lens 
  • Strong analytical skills
  • Excellent verbal and written communication skills
  • Health, Dental, Vision, 401K,
  • Company Provided Life,
  • Short-Term Disability

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