Marketing Manager

SUMMARY:

The Marketing Manager reports to the Director of Marketing and Strategic Partnerships and is primarily responsible for managing marketing and community outreach activities to build/enhance relationships with key hospital stakeholders (i.e., patients, employees, physicians, community, etc.). The Marketing Manager is required to work successfully with representatives from the community in the development of health events and programs designed to address the needs of the community as well as to build awareness about the hospital and the services it offers.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1. Assist with the development and execution of annual marketing strategic plans for internal and external marketing campaigns and community outreach activities. 
2. Collaborates and coordinates with leadership teams to ensure consistency in brand messaging throughout all forms of internal and external marketing communications. 
3. Creates messaging and copy points for all forms of hospital marketing collateral including but not limited to brochures, pamphlets, hospital directories, newsletters, flyers, and announcements. 
4. Manages the writing, production, and distribution of monthly and biannual newsletters. 
5. Creates, maintains, and manages content for social media (i.e., Facebook, Twitter, Instagram, etc.) and other online media platforms. 
6. Leads hospital website management, works with outside developers, manages copywriting, editing and updates. 
7. Manages periodic website copy reviews to ensure that new information is posted regularly (i.e., article links, stories, and events). 
8. Develops and implements, effective and comprehensive social media strategies and programs and uses social media to drive measurable improvement in brand awareness and public relations efforts. 
9. Serves as the representative/key point person for Loretto Hospital at both internal and external, marketing department coordinated community events and special functions. 
10. Recruits and engages hospital staff and its affiliates to participate in community relations outreach initiatives. 
11. Leads and manages photography and video initiatives. 
12. Other duties as assigned.

COMPLIANCE RESPONSIBILITIES:

• Understands and adheres to Loretto Hospital’s compliance standards as they appear in the Compliance Policy, Code of Conduct and Conflict of Interest Policy. 
• Keeps abreast of all pertinent federal, state and Hospital regulations, laws, and policies as they presently exist and as they change or are modified.

JOB REQUIREMENTS:

• Bachelor's degree in marketing or communications preferred, or the equivalent of three to five years of professional experience in marketing-related role (i.e., public relations, advertising, social media, community outreach, creative branding management, and/or brand promotional management). 
• Excellent written and oral communications skills; proven public relations skills, detail oriented, with marketing, public relations and/or business-related copywriting experience; project management experience; experience with social media networks (i.e., Facebook, Twitter, Instagram, etc.); familiarity with design software (i.e., Microsoft Publisher, etc.).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the personnel so classified.