Marketing Manager

McGraw Hill

About Us:

At McGraw Hill, we're passionate about learning. It's embedded in our DNA.

Our vision is to unlock the full potential of each learner. Our mission is to accelerate learning.

We accomplish this by creating intuitive, engaging, efficient, and effective learning experiences — grounded in research. We're helping create a brighter future for students worldwide by applying our deep understanding of how learning happens and how the mind develops. Learning science is the key.

https://www.mheducation.com/

Position Details

Marketing Manager
Job
Full-time
3/17/2021
Chicago Illinois
Chicago, IL

Impact the Moment

When was the last time you experienced the impact of your work? Our Marketing team thrives on building meaningful relationships with educators and learners. With that comes the unique opportunity to touch lives across the world and experience first-hand the difference your hard work makes. We’re looking for an experienced and highly strategic integrated campaigns marketing leader to join our team.

How can you make an impact?

The Marketing Manager will be responsible for creating the brand and lead generation strategies. In this role, you will also build and execute the integrated marketing campaigns for ALEKS in the Math and Chemistry markets in higher education. This position can be based in Chicago, IL or located anywhere within the United States.

What you will be doing:

  • Create long term Integrated Marketing plan inclusive of reputation and lead generation campaigns for ALEKS platform and releases aligned to the Product Roadmap for Mathematics & Chemistry. 
  • Supervise and drive the execution, monitoring and measurement of marketing campaigns and their success in partnership with internal teams and agency partners. 
  • Compile regular reports of campaign performance and use those results to make data driven adjustments in the campaigns 
  • Responsible for clear and frequent Internal Communications to ensure the cross-functional ALEKS team and key stakeholders involved in the creation of the overall Math, Chemistry and ALEKS platform strategy and brand story.
  • Ensure alignment and support of plans across Product, Marketing Development, Marketing and Implementation teams for consistency and amplification of the ALEKS brand and story. 
  • Understand and communicate ALEKS platform release information to the market and internal teams.

We’re looking for someone with:

  • Bachelor's degree in communication, digital marketing or related fields. 
  • 7-10 years of related job experience. 
  • Experience with marketing automation and CRM systems for campaign segmentation. 
  • In-depth knowledge of running B2B campaigns. 
  • Exceptional communication and analytical skills. 
  • Ability to manage several marketing campaigns simultaneously. 
  • Proven work as a Marketing Strategist and in-depth knowledge of running B2B campaigns.
  • Creative, curious, and willing to try new approaches to engagement.

As an education innovation company, we're proud to play our part by inspiring learners around the world. If you bring your curiosity, we'll help you grow in a collaborative environment where everyone shares a passion for success.

Are you ready for a new challenge? Apply for a career at McGraw Hill and together, we'll impact the world.


« Back