Marketing Manager

MDI | Minnesota Diversified Industries

MDI is a leader in manufacturing corrugated plastic packaging solutions and production assembly. As a non-profit through a Social Enterprise model, MDI creates self-sufficiency by providing meaningful work in an inclusive environment, with nearly half of the workforce comprised of people with disabilities.

Headquartered in the Twin Cities, with additional locations in Hibbing, Grand Rapids, and Cohasset, MDI offers an unparalleled customer experience, while providing high quality products and services to businesses and organizations.

MDI is a 501(c)(3) nonprofit organization.

Position Details

Marketing Manager
Twin Cities Metro
Minneapolis, MN

Be part of something bigger! Together, we'll make a difference in the lives of individuals and communities by developing and expanding opportunities for all individuals, creating a supportive environment where personal and professional growth is nurtured. Join our team and be part of a socially responsible organization that believes in your potential. Apply today and unlock your talents in an inclusive workplace that values your contributions and is dedicated to empowering you to succeed.

We are dedicated to your success and offer a comprehensive range of employee benefits, including a generous paid time off policy, tuition reimbursement, and a competitive benefits package as follows:

  • Medical 
  • Dental 
  • Vision
  • Life Insurance (Employer paid Basic Life) 
  • Short Term Disability Insurance (Employer-paid) 
  • Long Term Disability Insurance 
  • 403(b) with employer match

The individual for this role is creative and knows how to turn a product brochure into a solution-based story that generates leads. This candidate will get exposure to all areas of marketing from traditional media to digital marketing.

This position is being offered at our Twin Cities location with a hybrid work environment.

Essential Functions:

  • Develop creative marketing campaign concepts to generate leads and brand awareness using both traditional and online marketing. 
  • Manage digital marketing agency (who assists with PPC, SEO, and SEM initiatives). 
  • Must have more digital marketing experience than managing social media. 
  • Be the conduit between sales and marketing when planning lead-generation campaigns. 
  • Work with resellers to brand MDI materials for their local markets. 
  • Work with graphic design to direct creative and write creative messaging for sell sheets, brochures, etc. 
  • Update the website content, create template-landing pages, and update the blog using WordPress. (no coding experience required). 
  • Ability to lead photo and video shoots, as needed. 
  • Can write catchy headlines, mailers, and basic marketing materials that break through the clutter. 
  • Own and communicate marketing KPI’s measuring the effectiveness of marketing programs and taking corrective actions to achieve objectives. 
  • Collaborate and develop trackable measurement plans, tied to business objectives, for all marketing activity.
  • Bachelor’s Degree in Marketing or Communications. 
  • 5+ years: of marketing experience. Plus, working in B2B marketing with a reseller or distributor network is a plus. 
  • Ability to show past creative work/portfolio or examples of past projects and campaigns. 
  • Solid background in using a variety of marketing channels to promote products. 
  • Strong written and verbal communication, copywriting, and proofreading skills. 
  • Self-starter with the ability to independently move multiple projects forward, prioritize tasks and meet deadlines. 
  • Ability to interact and operate successfully with all levels of management, a diverse workforce, and a wide range of capabilities and personalities. 
  • Embraces MDI’s mission to serve people with disabilities by offering inclusive employment opportunities and services. 
  • Works independently, efficiently manages time and uses experience and judgment to plan and accomplish goals. 
  • Demonstrates MDI’s values of employee and customer first, positive attitude, respect, do the right thing, and empowering individual ability 
  • A plus - working knowledge of WordPress, Salesforce, and/or Mailchimp. 
  • Satisfactory completion of a criminal background check. 
  • Verified eligibility for employment in the United States.

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