Marketing Manager

Minnesota Diversified Industries

About Minnesota Diversified Industries:

MDI empowers the career success of people with disabilities. As a nonprofit, social enterprise manufacturer, we create corrugated packaging solutions and provide production services that support businesses across the country. MDI’s inclusive, diverse workplace results in dedicated employees and repeat customers.

Position Details

Marketing Manager
Twin Cities Metro
Minneapolis, MN

Be part of something bigger! Together, we'll make a difference in the lives of individuals and communities by developing and expanding opportunities for all individuals, creating a supportive environment where personal and professional growth is nurtured. Join our team and be part of a socially responsible organization that believes in your potential. Apply today and unlock your talents in an inclusive workplace that values your contributions and is dedicated to empowering you to succeed.

Essential Functions:

  • Develop creative marketing campaigns concepts to generate leads and brand awareness using both traditional and online marketing. 
  • Manage digital marketing agency (that assists with PPC, SEO, and SEM initiatives). 
  • Be the conduit between sales and marketing when planning lead-generation campaigns. 
  • Work with resellers to brand MDI materials for their local markets. 
  • Work with graphic design to direct creative and write creative messaging for sell sheets, brochures, etc. 
  • Plan and coordinate tradeshows & marketing events. (only 2-3 per year) 
  • Update the website content, clone/create landing pages, and update the blog using WordPress. (no coding experience required). 
  • Ability to lead photo and video shoots, as needed. 
  • Can write catchy headlines, mailers, and basic marketing materials that break through the clutter. 
  • Own and communicate marketing KPIs measuring the effectiveness of marketing programs and taking corrective actions to achieve objectives. 
  • Collaborate and develop trackable measurement plans, tied to business objectives, for all marketing activity 
  • Other duties as assigned
  • Bachelor’s Degree in Marketing or Communications. 
  • 3-5 years: B2B marketing experience. 
  • Experience working with a reseller or distributor network preferred 
  • Ability to show past creative work/portfolio or examples of past projects and campaigns. 
  • Solid background in using a variety of marketing channels to promote products. 
  • Strong written and verbal communication, copywriting and proofreading skills. 
  • Self-starter with the ability to independently move multiple projects forward, prioritize tasks and meet deadlines. 
  • Continuous learner 
  • Ability to interact and operate successfully with all levels of management, a diverse work force, and a wide range of capabilities and personalities. 
  • Strong team player 
  • Embraces MDI’s mission to serve people with disabilities by offering inclusive employment opportunities and services. 
  • Works independently, efficiently manages time, and use experience and judgment to plan and accomplish goals. 
  • Demonstrates MDI’s values of employee and customer first, positive attitude, respectful, do the right thing, and empower individual ability 
  • Preferred - working knowledge of website CMS; WordPress, Salesforce, Mail Chimp 
  • Satisfactory completion of a criminal background check and a drug screening test. 
  • Verified eligibility for employment in the United States.

Environment and Physical Demands:

  • A traditional work week (M-F) with MDI core hours. Work during non-traditional hours periodically required. 
  • Basic vision required. 
  • Works in a typical office setting which includes; 
  • Continuously sit, use of computer monitor, mouse, and keyboard, standard telephone, hearing and talking. 
  • Occasionally lift, reach, rotate hands, stoop, kneel, or crouch. 
  • Occasionally works in a typical factory environment-including high noise levels, moving machinery, conveyors, dust, and chemicals.


  • Periodic travel between MDI facilities and event locations off-site. 
  • Ability to independently travel by car and airplane for occasional customer meetings and events.

Supervisory Responsibilities:

  • None

We are dedicated to your success and offer a comprehensive range of employee benefits, including a generous paid time off policy, tuition reimbursement, and a competitive benefits package as follows:

  • Medical 
  • Dental 
  • Vision 
  • Life Insurance (Employer paid Basic Life) 
  • Short Term Disability Insurance (Employer paid) 
  • Long Term Disability Insurance 
  • 403(b) with employer match

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