Marketing Manager

Job Summary:

The Marketing Manager is responsible for planning and executing integrated marketing campaigns that drive lead generation and brand recognition. Reporting to the Director of Marketing, you will bring a collaborative mindset to the marketing function, ensuring all attribution is properly reported as it relates to key business objectives.

Duties/Responsibilities:

Marketing Strategy & Execution

• Plan and execute integrated campaigns across paid media, SEO, email, and social
• Create nurture and retention campaigns targeting prospective and existing customers
• Track timelines, assets, and performance against campaign goals

Brand, Content, and Communications

• Partner closely the Director of Marketing to execute brand, content, and communication initiatives, including writing and editing marketing materials, publishing content across digital channels, and ensuring the content is adopted internally and externally
• Develop and execute a social media strategy to drive brand awareness, promote thought leadership, and generate leads
• Monitor external channels for brand recognition and industry trends
• Plan and distribute the internal company newsletter

Demand Generation

• Oversee website optimization, including A/B testing, landing pages, SEO, and conversion paths
• Build and launch targeted ABM campaigns using approved strategy and messaging, maintaining account lists, tools, and campaign calendars
• Ensure all digital content and calls-to-action are optimized for traffic and lead conversion, including Google Adwords and N.Rich
• Manage content publication schedule and updates

Marketing Operations & Funnel Performance

• Manage campaign performance, lead scoring models, and funnel metrics
• Work with Sales to align on lead routing/scoring, enablement, and campaign follow-up
• Partner with RevOps to ensure accurate reporting and attribution in Salesforce, HubSpot, etc.

Retention & Lifecycle Marketing 

• Curate and send monthly/quarterly customer newsletters

• Partner with Customer Success team to enable upsell and cross-sell opportunities, including developing webinar content

Required Skills/Abilities:

• Expertise with a wide range of digital channels (e.g., SEO, paid social, email, ABM) and experience driving successful campaigns
• Highly analytical and strategic thinker, with a track record of successfully converting MQLs to SQLs
• Exceptional verbal and written communication skills
• Hands-on experience in marketing analytics, reporting and attribution modeling
• Detail-oriented and self-motivated problem-solver who is excited to develop structure around something new
• Excellent time management with ability to meet deadlines
• Strong work ethic, intellectual curiosity, and commitment to continuous improvement
• Experience in HubSpot, WordPress, Google Analytics, Google Ads, LinkedIn, Twitter, Instagram, and Facebook is preferred
• Healthcare experience is a plus

Education and Experience:

• Bachelor’s Degree in Marketing, Communications, Business, English, or related field is preferred but not required
• 3+ years of content marketing experience that includes B2B, multi-channel initiatives, including ABM