Marketing Manager

National Funeral Directors Association

The National Funeral Directors Association is the world’s leading, largest and most trusted association to support funeral professionals. We provide our members with critical information, innovative tools, resources and the professional community they need to serve families, run sustainable businesses and become pillars in their communities.

Position Details

Marketing Manager
Southeast Wisconsin
Brookfield, WI

Responsible for assisting in planning, coordinating, implementing and evaluating communication activities at the Association with a focus on managing the day-to-day tactical marketing activities.

  1. Write and edit compelling, creative content for use in collateral, websites and social media.
  2. Develop blast email campaigns; including writing, proofing, layout, scheduling, obtaining approvals and delivery to targeted audiences.
  3. Manage coordination of convention signage, including monitoring designs for brand compliance, verifying/updating information, data entry, routing proofs internally for approval and acting as a liaison between NFDA and the event management company.
  4. Research and recommend purchases based on budget, such as promotional items, advertising placements, etc.
  5. Develop mailings, Power Point presentations and other marketing materials, as needed.
  6. Manager the MRC (Marketing Resource Center) Request workflow process in the absence of the Director of Marketing.
  7. Engage in creative exploration with the Director of Marketing to deelop unique and compelling campaigns.
  8. Assist with managing web content.
  9. Manage the NFDA podcast, NFDA blog and NFDA events at the Annual Convention including working in conjunction with the Marketing Specialist and other appropriate partners.
  10. Exhibit flexibility while infusing creative and innovative approaches to all projects and events.
  11. Support the goals and objectives of the strategic plan.
  12. Seek and maintain knowledge of current trends and developments in funeral service.
  13. Represent the Association at Convention and meetings, as needed.
  14. Promote and assist in carrying out the Association’s mission, vision and goals in a manner consistent with the Association’s stated values.
  15. Participate in special project teams and other work groups.
  16. All other duties as assigned.
  • A Bachelor’s degree in marketing, communications, or related field, with 5-7 years’ experience in managing marketing projects.
  • Must possess exceptional verbal and written communication skills, attention to detail, proofreading, time management, technology skills and interpersonal skills, as well as creativity, solid judgment, and ability to meet deadlines.
  • Ability to handle multiple tasks and prioritize daily workflow.
  • Strong PC skills with good working knowledge of Microsoft (Word, Excel and PowerPoint).
  • Project management software
  • Knowledge of Adobe Creative Suite and basic HTML coding a plus.
  • Some travel may be required.

Competitive salary with outstanding benefits! Benefits include low cost health insurance with a low deductible; free dental insurance; 401(k) plan with company match after one year of service; free count parks pass; and so much more!!

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