Marketing Manager

North Shore Bank

As The Bank of You, North Shore Bank is about helping families thrive, businesses grow and communities flourish. And it’s our employees that make the difference. With offices located throughout eastern Wisconsin, we offer a work culture that has been recognized as a Top Workplace ten times by the Milwaukee Journal Sentinel.

As a mutual company, North Shore Bank isn’t publicly-owned, which means when we come to work every morning, our sole focus is on providing high-touch service to our customers and employees, and supporting our local communities. Are you looking for a company that places long-term growth ahead of short-term profits? Where you can put your customers first and think creatively to solve challenges? Where respect, integrity and being true to your word are valued and rewarded? This is the place.

https://www.northshorebank.com

Position Details

Marketing Manager
Job
Full-time
12/14/2022
Southeast Wisconsin
Brookfield, WI

Responsible for leading the development and execution of marketing plans and tactics for assigned business units. The development of these plans requires thorough knowledge of the functional areas involved, the competitive environment and leading marketing practices to the target market. Integration with the corporate marketing strategy is essential to ensuring a unified voice is delivered both internally and externally. Works directly with senior leadership of the assigned business units to understand business goals, situational opportunities and priorities in order to provide guidance and timely support for business unit initiatives.

North Shore Bank's Position Descriptions are intended to describe only the major functions of the job. You may be expected to perform other duties specified by your manager. Everyone is expected to con­tribute whatever efforts necessary to operate efficiently and effectively to insure the success of the Bank.

  • Develop and implement effective annual marketing plans that directly support the annual goals of assigned business units. 
  • Manage marketing activities in the daily execution of marketing programs/campaigns; direct response/digital initiatives, thought leadership initiatives, and other go-to-market strategies. This includes working with internal operations, marketing agencies, design and copywriting freelancers, direct mail vendors, coordinating production development, supplies, printing and program implementation. 
  • Responsible for internal communication of all executed strategies. 
  • Facilitate and oversee the tracking, analysis and reporting of executed strategies to the marketing team and senior leadership within the business unit. 
  • Ensure channel messaging aligns with corporate messaging for assigned business units. 
  • Leads branch grand opening marketing programs, working with Marketing Team, Retail Leadership and supporting vendors to develop grand opening strategies tailored to the market (special offers, events, advertising, etc.).
  • Responsible for branch merchandising strategy for offices and ATMs/ITMs (indoor and outdoor signage, disclosures, etc.). 
  • All of the above responsibilities are to be delivered and executed on time, and within predefined budget.

EDUCATION and/or EXPERIENCE:

  • A bachelor’s degree from an accredited college or university is preferred.
  • Requires a minimum of five years’ experience with marketing of bank/financial products and/or a combination of several years of general marketing and bank/financial product marketing experience.

OTHER QUALIFICATIONS:

  • Excellent customer relations and communication skills are critical, whether dealing with external customers, internal branch/department staff or vendors. 
  • Extreme attention to detail and a high degree of accuracy are mandatory given the volume of materials that will be reviewed, proofread and produced. 
  • Analytical, problem solving and basic math skills are also important. 
  • Ability to handle multiple projects with adjusting priorities and deadlines. Strong familiarity with Microsoft Office Suite (Word, Excel, Access and PowerPoint)

Competitive pay and great benefits!


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