Marketing Manager

Northern Radiator

Northern Radiator provides high quality heating and cooling products for automotive, agricultural, truck, industrial and racing products. Northern Radiator has been in business for over 48 years. Our headquarters, manufacturing facility, and primary distribution facility is located in Willmar, Minnesota with 19 regional distribution centers located throughout the U.S.

Position Details

Marketing Manager
Willmar, MN

Northern Radiator, a 100% EMPLOYEE OWNED COMPANY, is looking for a Marketing Manager at our headquarters in Willmar, Minnesota.

We are looking for an individual who has the DETERMINATION TO LEAD, a PASSION FOR EXCELLENCE, and the ENTHUSIASM FOR TEAM DEVELOPMENT! Are you a career minded individual that wants to be heard and make a difference at the company you work? If this sounds like a team you’d like to join…please keep reading.

The Marketing Manager will create and carryout Northern’s multifaceted B2B marketing plan to increase brand/product awareness.

Job Responsibilities:

  • Identify, develop, schedule, implement and evaluate marketing plans and projects for new and existing products. 
  • Create and carry out marketing strategy to promote products, working with management, sales, purchasing and other internal departments. Marketing strategy includes advertising, flyers, statement stuffers, catalogs, trade show materials. 
  • Create and administer product advertising details for graphic department to create marketing product. 
  • Stay up to date on all new products and industry trends & forecasts, create marketing plan for new products, and explain new materials to sales team. 
  • Monitor, review, and report on all marketing activity and results (ROI & key performance metrics). 
  • Build out and execute on comprehensive E-Commerce go-to-market strategies to drive traffic, engagement and orders. Ensure optimization of company website content to ensure both search engine visibility and favorable user experience. 
  • Review annual marketing plan, by studying, evaluating, and re-designing marketing product and processes. Establish and communicate best practices, monitor and analyze results and implement changes, as needed. Continually evaluate, expand and develop marketing platforms. 
  • Create and manage trade show program from trade show selection, booth design, staffing, advance ordering, travel arrangements, setup and tear down. Create marketing presentations.

Minimum Qualifications:

  • 5+ years of experience in a business to business marketing corporate environment with experience in strategic marketing. 
  • Must have management experience with the ability to lead people and get results through others, develop and build teams, coordinate the work and activities of others. 
  • Must be able to develop goals and lead projects to completion. 
  • Must be able to make strategic decisions, have strong interpersonal skills, facilitation capabilities. 
  • Excellent verbal and written communication skills are required. In written communication, must be able to create a concise, eye-catching, and innovative headlines and body copy. 
  • Proven experience in generating various forms of marketing communications including web sites, emails, presentations, white papers, flyers, brochures and/or webinars. 
  • Experience with relevant software applications, website maintenance and CRM applications.

Knowledge, Skills and Abilities:

  • Ability to think creatively and bring innovative solutions to marketing challenges. 
  • Planning ability to think ahead and plan over a 6-12 month time span. Organize, plan, and prioritize work. 
  • Direct experience with managing an active e-commerce site in terms of marketing, product merchandising, optimizing traffic andconversion rates. 
  • Expertise in Email Marketing best practices and execution. 
  • Ability to effectively interact with management, colleagues, cross-functional teams and third parties. 
  • Experience in publicizing products and services. Using different factors to attract customers.
  • Ability to multi-task in a deadline-driven environment. Ability to organize and manage multiple priorities.

Why you should join our Team:

  • Northern Radiator genuinely cares about all of our employees. You are a name- not a number. Average employee tenure is over 11 ½ years. 
  • Employee Ownership & Ownership Culture- be part of something greater than “just a job”. Northern Radiator is 100% Employee Owned. 
  • Excellent Benefit Package: health, dental, vision, accident and hospital indemnity insurance. Company paid life insurance, short term and long term disability. 
  • Paid vacation and paid holidays. 
  • Retirement plans: Employee Stock Ownership Plan (ESOP), 401K plans both pre-tax and post-tax options are available.

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