Marketing Manager

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for Pieper Electric in order to win work, attract potential customers and retain existing ones. This role will manage a marketing team and work closely with other departments to ensure all marketing activities align with company objectives.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive marketing strategies that align with business goals and objectives. 
• Campaign Management: Plan, execute, and oversee marketing campaigns across various channels, including digital, print, and social media. 
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels. 
• Team Leadership: Manage and mentor a marketing team, fostering a collaborative and high-performance culture. 
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective use of resources. 
• Analytics and Reporting: Track and analyze the performance of marketing campaigns, using data to optimize future marketing efforts and report on ROI. 
• Collaboration: Work closely with the sales team, product development, and other departments to support business objectives and ensure alignment of marketing strategies. 
• Content Creation: Oversee the creation of engaging content for various marketing channels, including blogs, social media, newsletters, and press releases. 
• Public Relations: Manage public relations activities, including media relations, press releases, and crisis communication.

Qualifications:

• Bachelor's degree in Marketing or related field. 
• 7+ years of experience in marketing in the construction industry, with a proven track record of successful marketing campaigns. 
• Proficiency in Adobe Creative Suite. 
• Familiarity with CRM software and marketing automation tools. 
• Strong leadership and team management skills. 
• Excellent communication and interpersonal skills. 
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM). 
• Creative thinking and problem-solving skills. 
• Experience with budget management and financial planning. 
• Strong project management skills and ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience in commercial construction. 
• Familiarity with CRM software and marketing automation tools. 
• Familiarity with Squarespace.