Marketing Manager

St. David's Center for Child & Family Development

About Us:

You belong here.

St. David’s Center is an exceptional preschool, children’s mental health clinic and pediatric therapy clinic—all under one roof. We also provide day treatment programs for children with autism and mental health diagnoses on our Minnetonka and Minneapolis campuses. In addition, we offer a variety of programs throughout the Twin Cities metro area in community settings and in family homes.

https://www.stdavidscenter.org/


Position Details

Marketing Manager
Job
Full-time
8/24/2021
Twin Cities Metro
Minnetonka, MN

Program Summary:

The marketing, communications and public relations team works to increase awareness of St. David’s Center’s programs and services, and supports efforts to increase referrals and enrollment.

Position Overview:

St. David’s Center’s Marketing Manager is responsible for promoting awareness of St. David’s Center, its services, events, and leadership in the field through marketing to key stakeholders. The Marketing Manager is a member of our Community Relations team, reports directly to the Chief Advancement & Strategy Officer, and collaborates with senior program leadership and our Central Office for Resources and Enrollment to achieve several key goals for the organization:

  1. Reach enrollment targets through robust referral relationships and brand and service promotion;
  2. Optimize digital and print assets such as our website, blog, program catalog, brochures, ads and the like to represent the organization’s expertise and provide valuable information to audiences; and
  3. Tune into customer experience to ensure consistency in how our clients experience St. David’s Center across services and our back office.

The ideal employee in this role will be an excellent communicator and collaborator, will show self-initiative and love working on multiple high-functioning teams, and will be able to focus on the most important goals of the role in order to achieve the results that matter most to the organization.

Responsibilities include:

  • Developing, coordinating, managing and executing brand marketing strategies and marketing plans with cross functional internal teams, including Advancement and Strategy, Clinic Operations, Program Leadership and Communication to drive overall awareness and enrollment 
  • Working across functions to remain highly knowledgeable about St. David’s Center services, processes and resources to fuel stronger marketing messaging and campaigns 
  • Managing and growing our referral base by identifying, building, sustaining, expanding and continuing to keep informed key referral relationships for the various St. David’s Center services 
  • Working across functions to successfully strengthen St. David’s Center’s digital marketing presence and collaborate with teams throughout the organization to anticipate and meet customer information needs through key launch initiatives, messaging and other activities related to increasing awareness of the mission, brand, services and reach of St. David’s Center

This position offers the opportunity to work for an agency that is committed to inclusivity and diversity, employee wellness, the professional development of employees and the overall wellness of clients being served. St. David’s Center accomplishes these objectives through supportive & collaborative team environments, flexible work schedules and mission-inspired work.

Required:

  • Bachelor’s degree in Marketing, Business, or a related field. 
  • At least five years of experience in the following areas: marketing strategy and oversight, particularly emphasizing digital marketing, marketing plan implementation, project management, brand management and event promotion. 
  • Experience overseeing project layout and design. 
  • Proficiency in web content management and website functionality 
  • Proficiency in Microsoft Office products: Word, Outlook, PowerPoint, Excel 
  • Ability to work independently and drive at key organizational priorities and results, with direction from leadership but significant self-initiative 
  • Ability to collaborate across departments to achieve desired results 
  • Ability to move major strategic work forward by aligning with priorities, building comprehensive plans, and fully execute those plans with minimal additional support 
  • Skill in optimizing digital marketing 
  • Strong interpersonal and communication skills, both written and verbal 
  • Excellent organizational skills and the ability to handle multiple tasks with goals and deadlines

Preferred:

  • Proficiency in WordPress

Schedule: 40 hours per week, M-F.

Pay: DOQ. This position is benefits eligible, including eligibility for loan forgiveness!



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