Marketing Manager


SunOpta Overview:

SunOpta Inc. is a leader in the plant-based foods and beverages, fruit-based foods and beverages, and organic ingredient sourcing industries. SunOpta is focused on sustainability and specializes in the sourcing, processing, and packaging of organic, conventional, non-GMO food products.

SunOpta is looking for talented individuals that demonstrate our most valued behaviors: Passion, Dedication, Speed, Entrepreneurship, Customer-Centricity, and Problem-Solver, to help create a brighter, healthier, and sustainable future of food!

Position Details

Marketing Manager
Twin Cities Metro
Eden Prairie, MN

Job Summary:

The Brand Marketing Manager position is a critical leadership role at SunOpta with P&L responsibility and leadership of SunOpta’s branded business including marketing strategies, annual plans, portfolio optimization, go-to-market activation, and omni-channel growth in multiple sales channels. The ideal candidate will bring 3+ years of brand management and innovation leadership combined with the proven ability to drive omnichannel growth across multiple sales channels.

Essential Functions of the Job:

  • Lead the annual brand planning process in partnership with the Marketing Director - supporting with data, insights and reporting to help understand current business performance and formulate commercial plans to drive the business forward. 
  • Manage the business. Own all tracking and effectiveness tools, budgeting, reporting and P&L stewardship. You’ll share a data-driven vision for tomorrow and a plan to get there. Must have a founders mentality and operate like you own the business outcome (you do!). 
  • Leverage the 4 P’s of marketing to diagnose problems, recommend solutions and execute successful plans to remedy them. 
  • Lead the branded innovation pipeline. Leverage existing and create new processes to launch new products, leading cross-functional teams with agility and speed through the commercialization of innovation. You’ll collaborate closely with food developers to create a pipeline of opportunities ranging from near-in sprints to longer term hunting ground. 
  • Drive a robust eCommerce and omni-channel growth agenda and be able to recommend and execute media mix and assortment tactics in partnership with agency and cross-functional partners. Will be responsible for managing shopper marketing executions across key retailers. 
  • Partner across the business units with all key functions – Sales, Manufacturing, Supply Chain Planning, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Food brands. 
  • Lead development of the Brand Marketing Specialist for continued growth and success.

Supervisory Responsibilities:

  • May include direct reports: Marketing Specialist

Minimum Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration, or related field. 
  • A minimum of 3+ years in marketing - product management - or brand management role with proven experience within the CPG industry; 
  • 5+ years within a commercial function 
  • Strong passion for food and natural food products. 
  • Demonstrated strength in marketing competencies, including positioning, brand development, innovation and project leadership. 
  • Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth.

Preferred Qualifications:

  • Previous industry experience in food consumer packaged goods industry.

Knowledge and Skills:

  • Must be excited by working in a growth environment, this is not a status quo position. 
  • Key leadership traits include empathy, bias for action, grit and a desire to GSD (Get Stuff Done)! 
  • Proven track record of leading cross-functional teams in high-paced environment. 
  • Having an ownership mentality backed by strong analytical, project management skills and attention to detail. 
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks) 
  • Prior experience working closely with sales teams collaboratively to drive results at shelf. 
  • Excellent communication and presentation skills, and the ability to champion and gain alignment around a goal or initiative.

Additional Considerations:

  • Travel Expectation: Up to 20%. 
  • This position will be at the SunOpta Corporate Office in Eden Prairie, MN. 
  • Relocation or international remote working arrangements (outside of the US) will not be considered.

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