Marketing Manager

University of Wisconsin-Green Bay

About Us:

The University of Wisconsin-Green Bay is a comprehensive public institution offering undergraduate, graduate and doctoral programs to more than 8,000 students with campus locations in Green Bay, Marinette, Manitowoc and Sheboygan. Established in 1965 on the border of Green Bay, the University and its campuses are centers of cultural enrichment, innovation and learning. The Green Bay campus is home to one of the Midwest’s most prolific performing arts centers, a nationally recognized 4,000-seat student recreation center, Division I athletics, an award-winning nine-hole golf course and a five-mile recreational trail and arboretum, which is free and open to the public. This four-campus University transforms lives and communities through student-focused teaching and research, innovative learning opportunities, powerful connections and a problem-solving approach to education. UW-Green Bay’s main campus is centrally located, close to both the Door County resort area and the dynamic economies of Northeast Wisconsin, the Fox Valley region and the I-43 corridor. UW-Green Bay offers in-demand programs in science, engineering and technology; business; health, education and social welfare; and arts, humanities and social sciences. For more information, visit

Position Details

Marketing Manager
Northeast Wisconsin
Green Bay, WI

Essential Job Functions:

This position reports to the Executive Director of Marketing and University Communication and will oversee marketing plans and development of campaigns for the University with a priority given to meeting the needs of internal clients including the Division of Enrollment Services, Colleges of: Health, Education and Social Welfare; Arts, Humanities and Social Sciences; Science, Engineering and Technology and the Cofrin School of Business; and the University’s Extended Campus programs. As a liaison to these key areas, the Marketing Manager will lead a variety of marketing and operational projects, requiring both strategic and tactical marketing skills as well as a strong working knowledge of traditional and new marketing channels. The Marketing Manager is expected to be proactive, outgoing, organized, collaborative, entrepreneurial and detail-oriented, while also possessing excellent oral and written communication skills. This position willcollaborates with and supervises team member(s) focused on student marketing recruitment initiatives. The Marketing Manager is responsible for developing and implementing annual marketing plans and strategies for the internal clients assigned and working with agency partners. Major areas of focus include website enhancement, digital marketing, creative copywriting and proofing, print marketing, email marketing, digital marketing, social media channels, marketing research, digital analytics, lead generation and data management.

This position includes the following responsibilities:

  • Lead development of marketing planning and strategies for various internal clients. 
  • Lead team members in the development of plans and deliverables based on client objectives. 
  • Supervise Marketing and Communication Recruitment Specialist and Intern. 
  • Serve on the Marketing and University Communication Leadership Team. 
  • Create integrated marketing plans and innovative campaigns/materials for internal clients, in alignment with UW-Green Bay institutional goals and academic plans, marketing guidelines, institutional practices and administrative policies. 
  • Research societal change and demands through market studies and data analytics to influence current and future strategies. 
  • Provide project management for the development of plans and production and implementation of marketing and advertising deliverables, ensuring all work is delivered on time and on strategy. 
  • Ensure good communication/collaboration between Marketing and University Communication and assigned clients, staff, internal and external clients. 
  • In conjunction with the University’s external media partners, research, evaluate, recommend, purchase, manage, and measure paid media activity to include traditional and emerging media in the areas of print, broadcast, digital, outdoor, streaming radio and television, paid sponsorships and more. 
  • Serve as the primary liaison with the University’s third-party digital marketing partner, developing annual strategies and plans for Admissions and other internal clients. 
  • Assist with project writing/editing as needed, and approve marketing and advertising deliverables while ensuring quality standards are met.
  • Stay abreast of new and emerging trends, strategies, technologies and opportunities that will allow the university to be more efficient and cost-effective in meeting its advertising and marketing objectives. Leverage the latest trends, methodologies and technologies into actionable marketing plans.
  • Organize marketing meetings to develop plans, timelines and ensure buy-in. Responsible for monitoring project timelines to keep participating team members on track.
  • Recommend enhancements to the usability, design and content of websites.
  • Assess data and evaluate program impact/return on investment.
  • Construct, analyze and track marketing budgets.


  • Bachelor's degree in marketing or related field at time of application 
  • 5 years experience in progressive marketing 
  • Understanding of marketing concepts, strategies, and/or best practices 
  • Experience with the development and/or delivery of integrated marketing plans and tactics 
  • Experience with budgeting including constructing, managing, and/or reconciling 
  • Proven ability to manage multiple projects and meet deadlines 
  • Demonstrated computer proficiency with the ability to use data bases, spreadsheets, word processing applications and/or project management software 
  • Entrepreneurial attitude


  • Master's degree in related field 
  • Higher education experience 
  • Experience in recruitment or consulting

The successful candidate will have strong oral, written, interpersonal, and organizational skills, the ability to communicate with a diverse student population, demonstrated integrity and strong leadership, and the willingness to be part of a collaborative team. The University welcomes applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

Salary Salary range of $50,000-$60,000.

This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).


The UW System provides an excellent benefits package, including participation in the Wisconsin State Retirement System.

Total Compensation Estimator:

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