Essential Job Functions:
This position reports to the Executive Director of Marketing and University Communication and will oversee marketing plans and development of campaigns for the University with a priority given to meeting the needs of internal clients including the Division of Enrollment Services, Colleges of: Health, Education and Social Welfare; Arts, Humanities and Social Sciences; Science, Engineering and Technology and the Cofrin School of Business; and the University’s Extended Campus programs. As a liaison to these key areas, the Marketing Manager will lead a variety of marketing and operational projects, requiring both strategic and tactical marketing skills as well as a strong working knowledge of traditional and new marketing channels. The Marketing Manager is expected to be proactive, outgoing, organized, collaborative, entrepreneurial and detail-oriented, while also possessing excellent oral and written communication skills. This position willcollaborates with and supervises team member(s) focused on student marketing recruitment initiatives. The Marketing Manager is responsible for developing and implementing annual marketing plans and strategies for the internal clients assigned and working with agency partners. Major areas of focus include website enhancement, digital marketing, creative copywriting and proofing, print marketing, email marketing, digital marketing, social media channels, marketing research, digital analytics, lead generation and data management.