Marketing Manager

Wiley

ABOUT US:

Wiley empowers researchers, learners, universities, and corporations to achieve their goals in an ever-changing world.

For over 200 years we have been helping people and organizations develop the skills and knowledge they need to succeed. We develop digital education, learning, assessment, and certification solutions to help universities, businesses, and individuals move between education and employment and achieve their ambitions. By partnering with learned societies, we support researchers to communicate discoveries that make a difference. Our online scientific, technical, medical, and scholarly journals, books, and other digital content build on a 200-year heritage of quality publishing.

https://www.wiley.com/en-us

Position Details

Marketing Manager
Job
Full-time
7/30/2020
Chicago Illinois
Chicago, IL

Are you a higher education, edtech, or marketing professional looking to take the next exciting step of your career and join a fun and collaborative team?

As the Marketing Manager in the Business Education and Careers group focused on Economics, Finance, and Decision Science, you will establish and execute on customer-specific marketing plans and help people reach their potential, advance their careers, and sharpen their business skills with digital learning tools.

WHAT YOU’LL DO:

  • Make a difference in the lives of instructors and their students pursuing careers in the Business School 
  • Craft messaging and positioning for digital learning tools like Knewton Alta and WileyPLUS, and instructional content in key growth markets like Economics, Finance, and Decision Science 
  • Engage with customer communities and develop innovative marketing strategies to drive demand and nurture customers 
  • Lead the activation of marketing campaigns through content, webinars, conferences, events, and social by closely working with marketing colleagues, authors, editors, and subject matter experts 
  • Create sales enablement strategies, tools, and tactics that improve sales effectiveness 
  • Support sales with customer visits and presentations on college campuses 
  • Engage deeply with target customer segments and understand, follow, and investigate teaching and learning trends and customer needs and challenges 
  • Effectively present the benefits and capabilities of your assigned titles and WileyPLUS courses to customers, sales colleagues, and team members 
  • Report on the performance of marketing activities and improve campaigns year over year

WHAT WE'RE LOOKING FOR:

  • Marketing go-getter with empathy for customers, a passion for digital learning, and great storytelling skills 
  • 3-5 year of marketing, market development, or sales experience (preferably in higher education) 
  • Understanding and experience in creating value propositions and product differentiation 
  • Understanding and experience in driving demand through innovative marketing programs 
  • Marketing campaign planning, goal setting, and collaboration 
  • Experience in working with sales teams and creating sales enablement tools and programs 
  • Excellent interpersonal, communications, and presentation skills with the ability to clearly communicate complicated subjects to non-technical audiences 
  • Analytical and prioritization skills 
  • Achievement oriented and self-starter 
  • Bachelor’s Degree

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