Marketing Media & Campaign Manager

Northern Tool + Equipment

Family Owned + Operated for Over 40 Years

It's All About Family. From our humble start in Don Kotula’s garage back in 1981, all the way to our current status as the ultimate destination for hard-working do-it-yourselfers and professionals, Northern Tool + Equipment has always been a family-owned and operated business that puts the customer first. Our selection of products proves it, with a great lineup of generators, pressure washers, power tools, hand tools, air compressors, welders, material handling equipment and more from the top national brands. But our selection doesn’t stop there. We also design, build, test and deliver an extensive selection of world-class products made right in our own manufacturing facilities. You’ll always find great prices on the perfect family of tools and products needed to tackle the tough challenges. And best of all, they’re backed with the product expertise and customer care you can always count on at Northern Tool.

Position Details

Marketing Media & Campaign Manager
Twin Cities Metro
Burnsville, MN

Northern Tool + Equipment is family-owned retailer. We are currently seeking a talented Marketing Media & Campaign Manager wishes to share their resourcefulness, ideas, and expertise to build lasting relationships by providing the right solution to our customers. We are a growing company with plans to expand into new markets and our looking to build our team with great leaders who are focused on developing and supporting their team to success.


To lead offline marketing media strategy for retail stores and including omnichannel media planning, execution, and optimization for terrestrial and digital radio, podcasts, TV, connected TV, OOH, and other offline media. To plan, coordinate, implement, and oversee all omnichannel marketing campaigns to gain new customers and build repeat business.


  1. Develops omnichannel media budgets and plans for all offline media channels. Defines national and market-level media mix, test plans, and segmentation approach. 
  2. Leads planning for all integrated, omnichannel marketing campaigns. Includes development of and strategy for campaign themes, promotions, products, and services featured. 
  3. Engages internal and external partners in campaign planning and execution. Develops and manages processes to ensure that goals and timeliness are met. 
  4. Oversees the execution, monitoring and measurement of marketing campaigns and their success. 
  5. Fully owns the direct mail program supporting retail store locations from strategy to retrospective and engages marketing and other teams in planning and execution. Responsible for budgeting, planning, product, messaging, and targeting strategy for all direct mail campaigns. 
  6. Manages budget and planning process for new stores. Builds new store marketing campaigns and collaborates with internal partners to ensure cohesion and that new store performance benchmarks are achieved. 
  7. Optimizes store and market level media strategies based on emerging trends driven by market dynamics, competitor impact, advertising effectiveness, and other factors. 
  8. Determines creative strategy for campaigns and offline channels. Develops creative briefs and partners with internal brand and creative partners and external agencies to deliver visual or audio expression for campaigns and offline channels. 
  9. Tracks performance effectiveness and awareness across various metrics, media, and segments. Partners with the Data Insights team on measurement of media performance, test design and success evaluation. 
  10. Manages outside media agency partners as it relates to supporting development and execution of all offline strategies, including planning, placing, and trafficking for offline media channels. 
  11. Serves as a resource and collaborator with other departments/internal customers to ensure quality results, an aligned focus, and support for each other and the strategic goals of the organization. 
  12. Establishes and sustains interactive relationships with external vendors and contacts to result in favorable networks to support the current and future goals of the organization. Benchmarks practices/results against competitors to maximize organizational effectiveness. 
  13. Provides fiscal support for the department through the development of the departmental budget and guiding campaign budget and sets direction to achieve budget parameters and ensure financial benchmarks are met. 
  14. Supervises and manages employees by communicating job expectations; planning, monitoring, and appraising job results; coaching and developing employees; and enforcing policies, procedures, and productivity standards. 
  15. Keeps supervisor informed of important developments, potential problems, and related information necessary for effective management. Coordinates and communicates plans and activities with others, as appropriate, to ensure a coordinated work effort and team approach. 
  16. Performs related work as apparent or assigned.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree 
  • At least 6 years of related marketing experience. 
  • Experience working with media agencies. 
  • Thorough knowledge of Marketing applications. 
  • Retail marketing experience preferred. 
  • Understanding of planning and buying methodologies of traditional (TV, Radio) and emerging media (CTV, Digital Audio, Podcast). 
  • Ability to inspire, supervise and coordinate the work of others. 
  • Ability to communicate, both orally and in writing, with a wide variety of Company personnel. 
  • Ability to build and sustain highly collaborative work relationships 
  • Demonstrated ability to create and sell strategy and creative concepts. 
  • Demonstrated ability to develop, to revise and to implement departmental operating policies and procedures. 
  • Demonstrates Northern Tool + Equipment’s 12 Core Competencies.

At Northern Tool & Equipment We Offer:

  • A fast-growing nationwide brand – over 121 locations in 22 states. 
  • Competitive wages plus commission. 
  • Clean and organized work environment. 
  • Supplied tools and uniforms. 
  • A defined training program to support your success. 
  • Competitive benefits package: health, retirement, employee assistance, and more!
  • Generous employee discount at all of the Kotula family of companies – Northern Tool & Equipment,, Great Northern Equipment.

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