Marketing Operations Associate Manager

JOB SUMMARY:

The Marketing Operations Associate Manager plays a critical role in enhancing the efficiency, effectiveness, and alignment of marketing tools and processes within the organization. This position is responsible for auditing, evaluating, and optimizing the MarTech stack to ensure it supports strategic business objectives and delivers measurable value.

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS:

• Audit, log and evaluate MarTech tools to identify gaps and/or duplication.
• Measure adoption of MarTech tools against original business case for need and remove tools not being used effectively.
• Assess request for new MarTech tools in context of business objectives and effectiveness.
• Support cross-functional MarTech implementation.
• Manage MarTech vendor relationships.
• Develop metrics and reporting frameworks to track marketing performance that can drive decision-making for marketing leadership and visibility for senior leaders.
• Maintain documentation for process and workflows across all functional areas within the marketing department.
• Develop and maintain RACI documentation for marketing processes.
• Support integration of marketing efforts with other organizational functions.
• Develop and maintain Marketing SharePoint structure.
• Collaborate with the creative team to ensure all new assets are properly tagged, categorized, stored, and made accessible.
• Monitor asset usage rights and expiration dates.
• Provide support to in-house team and training to new users on DAM system usage and best practices.
• Generate insights on asset utilization and user behavior to optimize our digital asset strategy.
• Own the relationship with our DAM vendor to address technical issues, updates, and feature requests.
• Evaluate and implement system upgrades, integrations, and enhancements.

MINIMUM QUALIFICATIONS:

• 3-5 years of marketing operations, agency, project management or related experience. Apparel experience preferred.
• Bachelor’s degree in marketing, business, communications or related field.
• Excellent verbal and written communication skills with acute attention to detail.
• Proactive self-starter, comfortable working independently and as part of a team in a fast-paced, deadline-driven environment.
• Proficient in marketing tools and software, including but not limited to, MS Office (Word, Excel, PowerPoint), ClickUp, Aprimo, etc.
• Strong organizational and project management skills; able to handle multiple projects simultaneously and can frequently transition between tasks.
• Strong strategic thinking and problem-solving skills.
• Ability to effectively communicate and build strong relationships.
• Excellent judgement.

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!