Marketing Operations Manager

Delta Defense, LLC

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA helps responsible Americans avoid danger, save lives and keep their families safe. We're one of the fastest growing companies in America and a favorite workplace in southeast Wisconsin.

  • Inc. 5000 Fastest Growing Private Companies List 9 years in a row
  • Top Workplace USA in 2021 Milwaukee Journal Sentinel
  • Top Workplace 6 years in a row Milwaukee Business Journal
  • Best Place to Work 5 years in a row
  • We are a fun, fast-paced and rewarding place to work and grow!

Position Details

Marketing Operations Manager
Southeast Wisconsin
West Bend, WI

Position Summary:

Looking for a fresh challenge and an opportunity to further advance your career with a fast growing company? If you are a highly flexible marketing leader and an adaptive out-of-the-box thinker with sharp analytical and problem-solving skills, who has a track record of delivering results with B2B and B2B2C solutions, we have the perfect job for you! We are looking for an enthusiastic Manager of Marketing Operations who is an instrumental part of the Marketing team. They will report to the Director of Marketing. Their main goal is to drive traffic and create brand awareness of the USCCA through our Official Partners. This individual will manage a team that works in partnership with the USCCA Sales team to provide marketing support to our ranges and retailers partners. They will also be responsible to work closely with our Training division to support the network of independent instructors also in the program.


  • Forge relationships with the Sales team that manages the Official Partners to understand their business needs and growth expectations
  • Develop a strong understanding of the Official Partners along with the end consumer (B2B2C)
  • Develop and implement marketing plans that will support the Official Partners and drive value Lead the planning and execution of a partner marketing portal
  • Develop and manage a Co-op program 
  • Maintain brand standards and ensure compliance across all marketing and communications channels
  • Establish and track KPI’s to ensure all marketing initiatives are performing and growing as planned or better - adjust strategies as needed
  • Build long-term relationships with cross-functional teams, business partners across the organization and outside agencies
  • Direct and support market research collection, analysis, and interpretation of market data for short and long-term market forecasts and reports
  • Build, manage and coach a high-performing marketing team to execute plan
  • Manage marketing budget and expenditures 
  • Agency management
  • Good understanding of outdoor/firearms retailers is preferred and how to stand out and create brand awareness

Skills/Abilities and Education Requirements:

  • Bachelor’s degree in Marketing is preferred 
  • Retail/Partner network and communication experience required
  • 5-7 years experience in a progressive marketing role, including managing direct reports
  • Be a self starter, have high standards and be able to work independently and on a team to meet deadlines
  • Proven time management skills in deadline driven work 
  • Strong analytical and problem solving skills; ability to draw conclusions and make solid recommendations
  • Be able to handle many projects without decreasing efficiency nor decreasing quality
  • Highly organized and a team player
  • Proficiency in Google Docs, Google Analytics and presentation software.
  • Knowledge of Salesforce, Salesforce Marketing Cloud, Unbounce, and Trello desired but not required.
  • Exceptional interpersonal and communication skills and the ability to develop relationships and work with a wide variety of team members (creative, analytical, technical, customer service, finance, operations, etc.)
  • Ability to influence others through clear communication and direction, executive presence, and storytelling
  • Must be comfortable with change - must show a willingness to grow along with the company and within his/her role.
  • Demonstrates the Core Values of Delta Defense, LLC 


At Delta Defense, LLC our employees enjoy one of the best benefits packages in the business, including comprehensive medical, dental, and vision plans, 401k match, access to a life coach, an annual stipend for self-defense purchases, a flexible casual dress environment, remote work options and a complimentary USCCA Membership.

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