Marketing/PR Writer

Reinhart Boerner Van Deuren sc

At Reinhart Boerner Van Deuren, we know that every trusted relationship begins with understanding. That is why each of our committed attorneys take the time to listen critically, learn the unique attributes of each client’s business, and work together to build a foundation for success that goes beyond providing legal services. While doing so, we draw upon an exceptionally broad base of experienced attorneys and a deep knowledge of the industries and sectors we serve. This blend of active understanding grounded by informed perspective equips our attorneys to deliver uniquely creative, yet efficient, legal counsel.

By consistently offering our clients cost-effective and innovative legal counsel, we have established ourselves as trusted advisers in many areas of corporate law. Our Client Service Standards, upheld to by all lawyers and staff, affirm our commitment to put the needs of our clients first and to pursue excellence in all that we do.

Reinhart meets the ever-evolving needs of today’s business with innovation, focus and commitment. The firm’s more than 200 attorneys are dedicated to providing accessible, responsive service from our nine offices throughout the country. Founded in 1894, Reinhart ranks among the nation’s 200 largest law firms (National Law Journal). We serve as attorneys and counselors to public and privately held corporations, financial institutions, family-owned businesses, Taft-Hartley retirement plans, exempt organizations and individuals. Throughout our history, we have relied on entrepreneurship, teamwork and dedicated service to help our clients achieve their business goals. Our client-driven approach is firmly rooted in creative thinking, intelligent advice and conscientious service, no matter what area of business law our clients require.

Position Details

Marketing/PR Writer
Southeast Wisconsin
Milwaukee, WI

Reinhart Boerner Van Deuren s.c. is a full-service, business-oriented law firm headquartered in Milwaukee, WI with offices in Chicago, Rockford, Denver, Phoenix, Minneapolis, Madison, Waukesha and Wausau serving a national and international client base.

We are currently seeking an experienced Marketing/PR Writer to create compelling, strategic content for client communications, firm promotions, and public relations. This content is deployed via the firm's website, firm-generated e-communications and external media channels. Additionally, this position will be responsible for generating positive press coverage and managing media relations. The Marketing/PR Writer will also write copy for firm advertising and collateral materials. We provide our employees with a collaborative, engaging work environment that is dedicated to producing superior results. In addition, we offer competitive compensation and benefits and the resources needed to be successful and enhance professional growth.

The Marketing/PR Writer will handle the following responsibilities for multiple practice areas and firm-wide projects:

  • Develop engaging written content across a range of traditional, digital and social media.
  • Leverage strategic content to increase website traffic and engagement. 
  • Manage relationships with business and trade media, keeping abreast of high-level legal and target industry conversations, crafting creative pitch ideas and maintaining editorial calendar opportunities. 
  • Formulate strategic PR plans for specific practice areas and targeted audiences. 
  • Write compelling copy for firm advertising, collateral materials and internal communications.
  • Manage and take ownership of all projects assigned, executing successfully to completion. 
  • Actively participate in brainstorming & ideation sessions.

Desirable Candidates will possess the following qualifications:

  • A bachelor’s degree in public relations, journalism, communications or related field. 
  • At least 5 years’ experience in a marketing communications/PR role; ad/PR agency and/or large law firm experience a plus. 
  • Demonstrated experience in a professional services, business to business marketing communications/PR setting. 
  • Experience with digital platforms and web-based content distribution. 
  • Successful experience working with local, regional, national and online media professionals and influencers. 
  • Excellent written and verbal communication skills. Strong organizational skills, project management, analytical, communication and interpersonal skills. 
  • Demonstrated understanding of blogging, social media and brand journalism and how to use digital tactics to directly influence target audience. 
  • Experience speaking to the media and pitching content and interviews. 
  • Ability to grasp and integrate information about a broad range of practice areas and target audiences. 
  • Comfort interacting and working with attorneys and senior leadership. 
  • Proven desire and ability to think creatively and drive innovation. 
  • Excellent computer skills including Word and Excel and internet research.
  • Excellent editing and proofreading skills. 
  • Ability to work harmoniously with co-workers and perform duties and responsibilities in a collaborative manner. 
  • Photography and/or video skills a plus.

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